| 周祺,牛亚楠,毕伟龙.基于层次分析法的皮影游戏产品设计[J].包装工程,2022,43(12):217-224. |
| 基于层次分析法的皮影游戏产品设计 |
| Product Design of Shadow Puppet Game Based on Analytic Hierarchy Process |
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| DOI：10.19554/j.cnki.1001-3563.2022.12.025 |
| 中文关键词: 皮影艺术 游戏产品 层次分析法 用户需求 |
| 英文关键词: shadow puppet art game products Analytic Hierarchy Process (AHP) user needs |
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| 中文摘要: |
| 目的 将皮影艺术与现代游戏产品相结合，吸引更多年轻人对皮影艺术的关注，增强皮影艺术的传承性与活跃度，强化现代游戏产品设计中的文化内涵。方法 以游戏产品作为皮影艺术活态传承与流变再现的载体，通过用户调研对皮影游戏产品的用户需求与设计要素进行提取分析与转化修正。引入层次分析法(Analytic Hierarchy Process，AHP)构建决策目标方案模型，运用数学公式计算与评估各设计要素的权重系数，进而确定设计要素目标，得出皮影游戏产品的创新设计方案。最后通过七点量表与NPS(Net Promoter Score，净推荐值)评分来验证该设计方法的科学性与有效性。结果 AHP方法的运用，避免了用户需求提取时的主观片面性，明确了皮影游戏产品的设计要素与设计目标。结论 以桌面化小型皮影游戏产品设计为例，将AHP方法应用于传统皮影艺术与现代游戏产品相结合的设计中，验证了设计方法的适用性，为同类产品的设计研究提供了一定的参考。 |
| 英文摘要: |
| This paperintegrates shadow puppet art with modern game products to attract more young people's attention to shadow puppet art, enhance the heritage and activity of shadow puppet art, and strengthen the cultural connotation of modern game product design. With game products as the carrier of the lively inheritance and flow of shadow puppet art, the user needs and design elements of shadow puppet game products are extracted, analyzed, transformed and revised through user research; This paper introduces Analytic Hierarchy Process (AHP) to construct a model of decision-making target scheme, and uses mathematical formulas to calculate and evaluate the weight coefficient of each design element to determine the design element target, and obtains an innovative design scheme for shadow puppet game products; Finally, a seven-point scale and NPS (Net Promoter Score) scores are used to verify the scientificity and effectiveness of the design method. The application of the AHP method avoids the subjective one-sidedness when extracting user needs, and clarifies the design elements and design goals for the shadow play product design. Taking the design of desktop small shadow puppet game products as an example, the AHP method is applied to the design combining traditional shadow puppet art and modern game products, which verifies the applicability of the design method and provides a certain reference for the design research of similar products. |
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