| 杨彦,温庆武.设计扶贫视角下西兰卡普的可持续设计策略研究[J].包装工程,2022,43(12):423-428. |
| 设计扶贫视角下西兰卡普的可持续设计策略研究 |
| Sustainable Design Strategies of Xilankapu from the Perspective of Design Poverty Alleviation |
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| DOI：10.19554/j.cnki.1001-3563.2022.12.054 |
| 中文关键词: 设计扶贫 西兰卡普 可持续 设计策略 |
| 英文关键词: design poverty alleviation Xilankapu sustainable design strategy |
| 基金项目:武汉大学教学改革建设项目(413200054) |
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| 中文摘要: |
| 目的 探索湖北恩施地区西兰卡普的可持续设计策略。方法 分析隐身于贫困乡村的西兰卡普的文化价值和经济价值，对其进行设计转化的重要性与可行性分析;对湖北恩施地区西兰卡普进行实地考察与调研，梳理其可持续发展中所面临的传承主体和市场竞争方面的典型性困境与原由;以设计赋能传统手工艺作为设计扶贫的重要手段，基于西兰卡普所面临的困局系统性地提出其可持续性发展的设计策略。结论 在设计扶贫中，应构建多元主体参与、协同合作的再创新机制，注重强化造血能力，塑造地域名片，围绕当代消费需求，结合数字化技术进行展销模式、产品供给的升级和创新设计，并整合优势资源，实现产业的融合发展。总之，系统性地对西兰卡普进行设计赋能，是西兰卡普获得可持续性发展效力并助力当地贫困乡村经济发展的有效路径。 |
| 英文摘要: |
| This paper aimsto explore the sustainable design strategy of Xilankapu in Enshi area of Hubei Province. Firstly, it analyzes the cultural and economic values of Xilankapu, which is hidden in poor villages, and explores the importance and feasibility of designing and transforming it; secondly, it conducts a field study of Xilankapu in Enshi, Hubei, and sort out the typical dilemmas of inheritance subjects and market competition in its sustainable development and their corresponding reasons; finally, it uses design to empower traditional handicrafts as an important tool for design poverty alleviation, it proposes a design strategy for the sustainable development of Xilankapu based on the dilemma faced by Xilankapu. In design poverty alleviation, we should build up a reinvention mechanism with the participation of multiple subjects and collaborative cooperation, focus on strengthening the "blood-making" ability, shape the regional name card, upgrade and innovate the design of exhibition mode and product supply by combining digital technology around the contemporary consumer demand, and integrate the advantageous resources to realize the integrated development of the industry. In conclusion, systematic design empowerment of Xilankapu is a feasible and effective path for Xilankapu to gain sustainable development effectiveness and help the economic progress of local poor villages. |
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