| 张颖,姚善良.基于90后生活方式的咖啡机设计研究[J].包装工程,2022,43(14):287-295. |
| 基于90后生活方式的咖啡机设计研究 |
| Design Research of Coffee Machine Based on the Post-90s Lifestyle |
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| DOI：10.19554/j.cnki.1001-3563.2022.14.035 |
| 中文关键词: 咖啡机设计 生活方式 用户研究 |
| 英文关键词: design of coffee machine lifestyle user research |
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| 中文摘要: |
| 目的 通过对90后生活方式的调研，了解他们对咖啡机的需求侧重点，从而探索符合我国本土化咖啡机的创新设计方向，同时也为生活方式理论在产品设计领域的研究提供理论参考和形式借鉴。方法 综合应用定量和定性分析方法。首先，基于AIOD生活方式测量模型，从活动(Activities)、兴趣(Interests)、观点(Opinions)、人口采样特征(Demographic)4个维度设计问卷并进行调研。采用SPSS软件提取因子并进行聚类分析后，通过隐喻抽取技术和层次分析法进行回访和分析，得到各族群对咖啡机的需求侧重点，以指导设计实践。结果 90后较具代表性的生活方式主要有4类:经济从众族、追求成就族、舒适体验族和自我认知族。结论 我国咖啡机市场必将走向本土化阶段，其设计可结合我国年轻群体的生活方式及需求采用不同的设计方法。 |
| 英文摘要: |
| Through the survey on the lifestyle of the post-90s generation, we can understand their demands for coffee machines, so as to explore the innovative design direction of coffee machines in line with the localization of China. Meanwhile, this survey also provides theoretical reference and form reference for the research of lifestyle theory in the field of product design. In this paper, quantitative and qualitative analysis methods are comprehensively applied. Firstly, based on the AIOD lifestyle measurement model, questionnaires are designed and investigated from four dimensions, including Activities, Interests, Opinions and Demographic. Secondly, SPSS software is used to extract the factors and conduct cluster analysis, through metaphor extraction technology and analytic hierarchy process for return visit and analysis, the focus of each group's demand for coffee machines is obtained to guide the design practice. The results show that there are four typical lifestyles of the post-90s generation:The Economic Conformity Group, The Achievement Pursuit Group, The Comfortable Experience Group and The Self-cognition Group. China's coffee machine market is bound to be localized, and its design should adopt different design directions together with the lifestyle and needs of young people in China. |
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