| 薄慧鹏.传统元素融于文创产品设计的表现[J].包装工程,2022,43(14):339-342. |
| 传统元素融于文创产品设计的表现 |
| Expression of Traditional Elements in Cultural and Creative Product Design |
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| DOI：10.19554/j.cnki.1001-3563.2022.14.042 |
| 中文关键词: 传统元素 文创产品设计 产品价值 |
| 英文关键词: traditional elements cultural and creative product design product value |
| 基金项目:基于山西文化符号的扶贫旅游文创产品研究(2020YY259) |
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| 中文摘要: |
| 目的 探索文创产品中传统元素的借鉴应用。方法 传统元素是我国民族文化的一部分，其色彩、造型、材质等都有丰富的表现形式与深刻的内蕴，发展至今，仍有很强的应用价值和长远的发展前景。以传统元素的应用与借鉴需要，从实际出发分析文创产品市场中的不足，由此找到必须遵循的设计原则，并进行传统元素的融入尝试。主要选取传统文字、材质、纹样和建筑等4个方面，深入分析彼此融合的关键点，对文创产品的艺术设计之路进行探寻。结论 传统元素在符合时代需求和大众审美的前提下，与文创产品设计相结合，能够在提高产品价值的同时，以强大的视觉吸引力和深厚文化内蕴给消费者带来强烈的文化认同感，从而提升产品的附加价值。 |
| 英文摘要: |
| To explore the reference and application of traditional elements in cultural and creative products. Traditional elements are part of our national culture, and their colors, shapes and materials are rich in expression and profound connotation. So far, they still have strong application value and long-term development prospects. Based on the application and reference needs of the traditional elements, this paper analyzes the deficiencies in the market of cultural and creative products from the practical point of view, thus finding the design principle that must be followed and making attempts to integrate traditional elements. Here it mainly selects four aspects of traditional character, materials, patterns and architecture to, explore the path of artistic design of cultural and creative products by deeply analyzing the key points of integration with each other. On the premise of meeting the needs of the times and public aesthetics, the combination of traditional elements with cultural and creative product design can not only improve product value, but also bring consumers strong cultural identity with strong visual appeal and profound cultural connotation, so as to enhance the added value of products. |
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