| 梁晨,孙元.神经美学在用户研究领域的研究现状及展望[J].包装工程,2022,43(16):76-91. |
| 神经美学在用户研究领域的研究现状及展望 |
| Research Status and Prospects of Neuroaesthetics in the Field of User Research |
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| DOI：10.19554/j.cnki.1001-3563.2022.16.008 |
| 中文关键词: 神经美学 脑电技术 意象认知 用户体验 审美偏好 |
| 英文关键词: graphics in Jacobsen's experiment |
| 基金项目:国家自然科学基金资助项目(51775079);教育部人文社科基金项目(18YJC760073);中央高校基本科研业务费专项资金资助项目(DUT21RW211) |
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| 中文摘要: |
| 目的 探索神经美学研究中用户的情感认知与脑活动规律、脑电成分间的关联，对非侵入性测量方法的3个主要研究方向进行分类梳理及总结，提出神经美学在用户研究领域发展的3个方向。方法 从当下量化美学的需求出发，阐述神经美学的产生发展、相关概念、研究方法;从审美偏好、意象认知、用户体验3个方向，交叉对比现有国内外学者的研究，对神经美学在用户研究领域的应用进行分类讨论;对神经美学的理论研究和应用实例文献进行讨论，提出了实验设计可行性、数据采集精准度、研究方法普适性3个维度中可能存在的问题。结论 神经美学的产生发展是美学与实证科学并行、融合的结果，在用户情感需求的驱动下，促进效能提升、优化美学计算、扩展应用范围将成为神经美学在用户研究领域的重要研究方向。 |
| 英文摘要: |
| This research aims to explore the relationship between users’ emotional cognition, brain activity patterns, EEG components in neuroaesthetics research, and three main research directions of needle invasive measurement methods are sorted out and summarized and three directions for the development of neuroaesthetics in the field of user research are proposed. First, proceeding from the current needs of quantitative aesthetics, the generation and development, related concepts, and research methods of neuro-aesthetics are elucidated. Furthermore, from the three directions of aesthetic preference, image cognition, and user experience, the existing researches of domestic and foreign scholars are cross- compared, and the application of neuroaesthetics in the field of user research is classified and discussed. Finally, the theoretical research and application examples of neuroaesthetics are discussed, and possible problems in the three dimensions of experimental design feasibility, data collection accuracy, and universality of research methods are raised. The generation and development of neuroaesthetics is the outcome of the parallel and integration of aesthetics and empirical science. Driven by the emotional needs of users, such methods as promoting efficiency enhancement, optimizing aesthetic calculations, and expanding the scope of application will become an important research direction of neuroesthetics in the field of user research. |
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