文章摘要
王伟伟,王姝懿,魏婷,王毅,陈健.基于F-AHP与熵权法的中国春节文化设计因子提取与应用[J].包装工程,2022,43(16):198-208.
基于F-AHP与熵权法的中国春节文化设计因子提取与应用
Extraction and Application of Chinese New Year Cultural Design Factors Based on F-AHP and Entropy Weight Method
  
DOI:10.19554/j.cnki.1001-3563.2022.16.022
中文关键词: 中国传统节日  模糊层次分析法    文创产品
英文关键词: Chinese traditional festivals  fuzzy analytic hierarchy process  entropy  cultural and creative products
基金项目:陕西省创新能力支撑计划资助项目(2021PT-025);陕西高校“青年杰出”人才支持计划项目(2020-50)
作者单位
王伟伟 陕西科技大学 设计与艺术学院西安 710021 
王姝懿 陕西科技大学 设计与艺术学院西安 710021 
魏婷 陕西科技大学 设计与艺术学院西安 710021 
王毅 陕西科技大学 设计与艺术学院西安 710021 
陈健 陕西科技大学 设计与艺术学院西安 710021 
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中文摘要:
      目的 提取中国春节典型活动文化设计因子,探索现代场景下春节文化产品新形式,丰富产品设计方法。方法 首先收集关于春节描述性词汇并通过适合度缩小范围;接着梳理出春节文化典型活动样本要素并进行分析与提取,研究用户对春节文化的情感体验;然后通过F-AHP确定评价指标权重;最后搭建决策矩阵,通过熵权法提取出关键文化设计因子后进行再设计,测试此方法的可行性。结论 通过模糊层次分析法和熵权法研究目标用户表层的行为方式和深层的情感需求,再与现代科技相结合得到春节文化产品的设计要点,输出一款可以满足用户在现代生活方式下对春节情感需求的文创产品。可为中国传统春节文化的传承与创新提供相关的设计参考,在弘扬我国优秀传统文化的同时推动国内文创产业的发展,具有思考文化传承创新、推动文化产业发展的双重意义。
英文摘要:
      This research aims to explore the new forms of Spring Festival cultural products in modern scenes and enrich product design methods by extracting the cultural factors of typical spring festival activities. Above all, descriptive vocabulary about Spring Festival is collected and the scope is narrowed properly; and then sort out the sample elements of typical activities of spring festival culture, thereby analyzing and extracting them, and study the users' emotional experience of spring festival culture; furthermore, the weight of evaluation index is determined by F-AHP; finally, the decision matrix is built, and the key cultural factors are extracted by entropy weight method for redesign to test the feasibility of this method. In conclusion, the surface behavior and deep emotional needs of target users are studied by fuzzy analytic hierarchy process and entropy weight method, and then combined with artificial intelligence technology to obtain the design points of Spring Festival cultural products, and make a cultural and creative product that can meet the emotional needs of users for Spring Festival in modern lifestyle. The product can provide relevant design reference for the inheritance and innovation of Chinese traditional spring festival culture, which not only promotes the development of domestic cultural and creative industry, but also carries forward China's excellent traditional culture, and boasts the dual significance of thinking about cultural inheritance and innovation and promoting the advancement of cultural industry.
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