文章摘要
乔治,王丹,刘雅炜,张新平,卫东青.认知地图视角下历史文化街区手绘游览图设计研究[J].包装工程,2022,43(16):248-259.
认知地图视角下历史文化街区手绘游览图设计研究
Hand-drawn Tour Map Design of Historical and Cultural Districts from the Perspective of Cognitive Maps
  
DOI:10.19554/j.cnki.1001-3563.2022.16.028
中文关键词: 认知地图,西安市回民坊,手绘游览图,增强现实,设计评价
英文关键词: cognitive map  Xi'an Huiminfang  hand drawn tour map  augmented reality  design evaluation
基金项目:国家社会科学基金青年项目(19CSH042)
作者单位
乔治 西安理工大学西安 710054 
王丹 西安理工大学西安 710054 
刘雅炜 西安理工大学西安 710054 
张新平 西安理工大学西安 710054 
卫东青 西安理工大学西安 710054 
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中文摘要:
      目的 从地图集体认知记忆、地方小吃的声音与模型虚拟实现角度,以特色三维手绘游览图引导系列创新设计,增强西安回民坊文化旅游的人地互动关系,传播地域文化,增强地域认同。方法 以三维轴侧卡通化的手绘地图表达方式,串联集体记忆认知地图、认知度高的传统店铺和小吃;在增强现实应用设计上,串联还原真实声音(地方吆喝)、手绘地图的高认知度店铺、小吃形态的三维展现;以二维卡通绘画形式串联高评价特色小吃、文字化的地方吆喝,增加趣味性,增强地域认同。结果 以文化历史街区“西安回民坊”为研究对象,建立地域特色游览地认知、记忆提取,价值梳理、认知地图的平面与空间生成、手绘游览图增强现实应用、小吃文化价值的匹配与评价的设计方法。结论 地域特色历史文化街区与游客的互动研究是城市转型过程中“地方性”再利用研究的突破点,应从单纯对文化的关注转向人地关系,历史文化遗产时空定位差异和引申价值是未来文化街区演化的动力,表现为普通活动场地(Site)转向文化活动场所(Place)的迫切需要。
英文摘要:
      This research aims to guide a series of innovative designs from the perspective of collective cognitive memory on maps, sounds of local snacks and virtual realization of models, with characteristic three-dimensional hand-drawn tour maps, to enhance the interaction between people and land in Xi'an Huiminfang cultural tourism, thereby spreading regional culture and strengthening the local identity. Use a three-dimensional cartoon-like hand-drawn map expression method to connect collective memory cognitive maps, traditional shops and snacks with high awareness; in the design of augmented reality applications, the research connects to restore the real sound of local yelling and high awareness of hand-painted maps. Furthremore, the three-dimensional display of stores and snacks and two-dimensional cartoon drawings are used to connect highly-evaluated specialty snacks and textual local shouts to bolster interest and local identity. The cultural and historical district "Xi'an Huiminfang" was used as the research object to establish the cognition, memory extraction, value combing, the plane and space generation of cognitive maps, the application of hand-painted tour maps, and the matching and matching of cultural values of snacks. Design method of evaluation. The research on the interaction between the historical and cultural blocks with regional characteristics and tourists is a breakthrough point in the study of "local" reuse in the process of urban transformation. The focus on culture should be shifted to the relationship between man and land. More importantly, the difference in temporal and spatial positioning of historical and cultural heritage and the extended value are the power of the future evolution of cultural blocks, which is manifested in the urgent need for sites to turn to places.
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