| 和钰,刘小菊,陈政.模因论视角下桂林傩面具的审美嬗变与设计创新研究[J].包装工程,2022,43(16):431-441. |
| 模因论视角下桂林傩面具的审美嬗变与设计创新研究 |
| Aesthetic Evolution and Design Innovation of Guilin Nuo Mask from the Perspective of Memetics |
| |
| DOI：10.19554/j.cnki.1001-3563.2022.16.052 |
| 中文关键词: 模因论 桂林傩面具 审美 设计创新 |
| 英文关键词: memetics Guilin Nuo Mask aesthetic design innovation |
| 基金项目:广西高等学校千名中青年骨干教师培育计划人文社会科学类立项课题(2021QGRW038) |
|
| 摘要点击次数: |
| 全文下载次数: |
| 中文摘要: |
| 目的 从模因论的角度出发，分析桂林傩面具审美嬗变与视觉表征机制，为桂林傩面具的设计推广与传播传承发展提供新的思路和方向。方法 遵循桂林傩面具的形式、观念与审美的历时性变革，将其作为模因复合体剖析，通过选择性注意的过滤器模型与模因传播复制生命周期理论进行传播实验，筛选辨识度高、持续强化的强势模因和辨识度低、逐渐弱化的弱势模因，剖析其视觉表征机制。由此提出强弱模因配比策略，进行设计创新。结论 通过对桂林傩面具模因复合体的内涵解读与设计创新，阐释了桂林傩面具在发展和进化过程中的视觉表征与审美转向，在保持其艺术造型、质料工艺、刻绘装饰与色彩表达强势模因组稳定的视觉传播力之上，强化弱势模因的传播传承能力。并融入现代审美需求，实现视觉设计新突破，赋予其新的文化艺术价值，使桂林傩面具焕发新的文化创造力，也为地域民族文化在新机遇下的有效传承和创新提供了可行途径和方法。 |
| 英文摘要: |
| The purpose of this paper is to analyze the aesthetic evolution and visual representation mechanism of Guilin Nuo Mask from the perspective of memetics, and provide new ideas and directions for the design, promotion, transmission, inheritance and development of Guilin Nuo mask. This study follows the diachronic changes in the form, concept and aesthetics of Guilin Nuo mask, and analyzes it as a meme complex. Through the filter model of selective attention and the life cycle theory of meme transmission replication, the transmission experiment is carried out to screen the strong memes with high identification and continuous strengthening, and the weak memes with low identification and gradually weakening, and analyze their visual representation mechanism. Therefore, a strong and weak meme matching strategy is proposed to carry out design innovation. The conclusion of this paper is that through the interpretation of the connotation and design innovation of Guilin Nuo mask meme complex, it explains the visual representation and aesthetic turn of Guilin Nuo mask in the development and evolution process, and strengthens the transmission and inheritance ability of weak memes on the basis of maintaining the stable visual communication ability of strong meme groups such as artistic modeling, material process, engraving decoration and color expression. It also integrates modern aesthetic needs, realizes the new breakthroughs in visual design, endows it with new cultural and artistic values, makes Guilin Nuo mask glow with new cultural creativity, and also provides a feasible way and method for the effective inheritance and innovation of regional national culture under new opportunities. |
|
查看全文
查看/发表评论 下载PDF阅读器 |
| 关闭 |
|
|
|
