| 欧新菊,孙永俊.面向Z世代的APP用户体验评价模型研究[J].包装工程,2022,43(18):39-47, 94. |
| 面向Z世代的APP用户体验评价模型研究 |
| APP User Experience Evaluation Model for Generation Z |
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| DOI：10.19554/j.cnki.1001-3563.2022.18.006 |
| 中文关键词: Z世代 用户体验质量 软件质量 评价模型 层次分析法 |
| 英文关键词: generation Z user experience quality software quality evaluation model analytic hierarchy process |
| 基金项目:河北省社会科学基金项目(HB20YS019) |
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| 中文摘要: |
| 主流消费群体的用户体验对APP设计及质量提升具有导向作用。目的 通过构建面向Z世代消费群体的APP用户体验质量(Z-QoE)评价模型，评估现有APP对Z世代群体的适应性，使APP更符合Z世代需求。方法 通过分析Z世代社交、个体、网络和消费四种属性，得出用户群体特征;在融合Z世代APP体验倾向的基础上，归纳APP体验质量评价准则和需求要素，构建面向Z世代的APP用户体验质量(Z-QoE)评价模型。运用模糊层次分析法，组建Z-QoE评价模型判断矩阵，根据判断矩阵计算得出评价指标的权重值，对得出的各个权重值进行排序。结论 在分析Z世代用户群体特征和需求的基础上，得出面向该群体用户的APP质量评价准则，建立了权重细化、更能体现Z世代需求的Z-QoE评价模型。以移动音乐类APP为例，运用模糊评价，验证了模型的有效性。 |
| 英文摘要: |
| The user experience of mainstream consumer groups has a guiding effect on APP design and quality improvement. By constructing an app user experience quality (Z-QoE) evaluation model for the Z-generation consumer group, the paper aims to assess the adaptability of the existing APP to the Z-generation group, and make the APP more in line with the needs of the Z-generation group. Through the analysis of the four attributes of Gen Z social, individual, network and consumption, the characteristics of the user group are obtained; based on the integration of Gen Z APP experience tendency, the APP experience quality evaluation criteria and demand elements are summarized, and Quality of Experience (Z-QoE) evaluation model of APP users facing Gen Z are constructed. Then, the fuzzy analytic hierarchy process is used to construct the judgment matrix of the Z-QoE evaluation model, and the weight value of the evaluation index is calculated according to the judgment matrix, and the obtained weight values are sorted. Based on the analysis of the characteristics and needs of the Gen Z user groups, the app quality evaluation criteria are derived, and the Z-QoE evaluation model with refined weights and better reflecting the needs of the Z generation is established. Finally, taking mobile music apps as an example, the effectiveness of the model is verified. |
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