| 仓诗建,于洺珠,钱梦梦,赵航.KANO-AHP-TOPSIS混合模型在泥人张包装设计中的应用研究[J].包装工程,2022,43(18):169-177. |
| KANO-AHP-TOPSIS混合模型在泥人张包装设计中的应用研究 |
| Hybrid KANO-AHP-TOPSIS Model in Package Design of Tianjin Zhang’s Painted Clay Sculpture |
| |
| DOI：10.19554/j.cnki.1001-3563.2022.18.021 |
| 中文关键词: 泥人张 包装设计 KANO模型 AHP模型 TOPSIS模型 |
| 英文关键词: Zhang’s painted clay sculpture packaging design KANO model AHP model TOPSIS model |
| 基金项目:第七届天津市艺术科学规划项目“京津冀民间彩泥塑艺术传承的田野调查与发展对策研究”(A18002) |
|
| 摘要点击次数: |
| 全文下载次数: |
| 中文摘要: |
| 目的 针对我国传统泥彩塑包装存在的问题，提出一种基于KANO-AHP-TOPSIS混合模型设计泥彩塑包装的方法。方法 以天津泥人张为研究对象，根据泥人张购买者的需求，确定其包装需要依据视觉、功能、情感和特色这四个设计属性，然后进一步细化，得到十八个设计因素，在此基础上利用KANO问卷的反馈信息对其进行分类。进一步采用AHP模型，计算各设计因素的综合权重。基于高权重设计因素，提出三款泥人张的包装设计方案。在不考虑无关紧要的设计因素的情况下，利用AHP-TOPSIS模型评价三款设计方案和一款现有天津泥人张包装，以此验证所提混合模型在泥人张包装设计中的可行性。结果 AHP-TOPSIS模型评价的结果表明，用KANO-AHP模型筛选的高权重设计因素设计的三款泥人张包装均优于文中所提的泥人张现有包装。结论 KANO-AHP-TOPSIS混合模型在设计泥人张包装时，有助于聚焦设计因素，客观评价设计方案。 |
| 英文摘要: |
| Aiming at the challenge of the package of Chinese traditional painted clay sculpture, the paper aims to propose a method based on the hybrid KANO-AHP-TIOPSIS model to design the package of painted clay sculpture. Taking Tianjin Zhang’s painted clay sculpture as the research object, four design properties including vision, function, emotion, and characteristics are summarized according to the requirements proposed by the buyers for it. With their further refinement, eighteen design elements are given, which are classified into four categories using the user feedback from the KANO questionnaire. Then, the AHP model is used to calculate the comprehensive weight of each design element. Based on the design elements with higher weight, three packaging design schemes of Tianjin Zhang's painted clay sculpture are presented. Without considering irrelevant design elements, the AHP-TOPSIS model is adopted to evaluate the three schemes and one existing package of Tianjin Zhang's painted clay sculpture, which can be used to verify the feasibility of the proposed hybrid model in the packaging design of painted clay sculpture. The evaluation results of the AHP-TOPSIS model show that using the design elements with higher weight selected by the KANO-AHP model, the three packages schemes are superior to the existing package of Tianjin Zhang’s painted clay sculpture proposed in this paper. The hybrid KANO-AHP-TIOPSIS model is helpful to focus on the design elements and objectively evaluate the design schemes when designing the package of Tianjin Zhang’s painted clay sculpture. |
|
查看全文
查看/发表评论 下载PDF阅读器 |
| 关闭 |
