| 孙玉明,顾娟.数字媒体背景下动态图形的设计维度分析[J].包装工程,2022,43(18):210-215, 239. |
| 数字媒体背景下动态图形的设计维度分析 |
| Analysis of the Design Dimension of Motion Graphics under the Background of Digital Media |
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| DOI：10.19554/j.cnki.1001-3563.2022.18.025 |
| 中文关键词: 动态图形 创意构思 创新表达 动态设计 |
| 英文关键词: motion graphics creative idea innovative expression dynamic design |
| 基金项目:2020年度教育部人文社会科学项目(20YJC760090);吉林省教育厅“十三五”社会科学重点项目(JJKH20200129SK) |
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| 中文摘要: |
| 目的 分析动态图形在数字媒体背景下的构思与表达路径，进而归纳动态图形的设计维度，为动态图形在新媒体语境下的设计创新提供一定的理论与实践参考。方法 运用文献资料法和归纳总结法对动态图形的设计渊源进行梳理。采用案例分析法，结合设计学与心理学的相关理论，从文字、图形、声音、色彩等角度，分析动态图形的创意构思维度。同时，从动态、时间、空间、间接与直接等角度，探讨动态图形的创新表达维度。结论 在数字媒体背景下，动态图形无论是在视觉语言上，还是在动态设计上，都使信息传达更加生动、直观和高效。数字化的媒体环境对动态图形的设计提出了新的要求，也为之提供了新的设计思维程式和方法，动态图形将在信息体验与感知互动上朝着更加完善的方向发展。 |
| 英文摘要: |
| To analyze the conception and expression path of motion graphics under the background of digital media to summarizes the design dimension, and to provide some theoretical and practical references for innovative design of motion graphics in the context of new media, the paper sorts out the design origin of motion graphics by using the literature method and the inductive summary method. Using the method of case analysis, combining with the relevant theories of design and psychology, the paper analyzes the creative idea dimension of motion graphics from the aspects of text, graphics, sound and color, etc. At the same time, the paper also discusses the innovative expression dimensions of motion graphics from the perspectives of dynamics, time, space, indirect and direct.Under the background of digital media, motion graphics make the transmission of information more vivid, intuitive and efficient, whether in visual language or in dynamic design. The digital media environment puts forward new requirements for the design of motion graphics and provides new design thinking and methods. Motion graphics will develop in a flawless direction in information experience and perception interaction. |
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