| 孙晟博,高炳学.符号学在文创产品设计中的应用现状[J].包装工程,2022,43(18):283-292, 326. |
| 符号学在文创产品设计中的应用现状 |
| Application Status of Semiotics in Cultural and Creative Product Design |
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| DOI：10.19554/j.cnki.1001-3563.2022.18.034 |
| 中文关键词: 符号学 文创产品 文化符号 设计 |
| 英文关键词: semiotics cultural and creative products cultural symbol design |
| 基金项目:北京市社会科学基金项目(19YTB017) |
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| 中文摘要: |
| 目的 符号是文化的重要表达方式之一，符号学在文创产品设计中被广泛应用;综合现有研究与应用成果，研究符号学理论在文创产品设计领域中的应用价值与方法。方法 通过分析国内外相关文献，梳理出三种符号学在文创产品设计中的应用方式及其优点与不足，并提出未来的研究策略。结论 能指与所指在文创产品设计中用于文化符号解读、提取和应用;三元关系用于构建文创产品设计模型，三分法用于文化符号提取;语义、语构、语用、语境用于构建文物元素解读模型和地域文化解读模型。总结出符号学理论在挖掘文化外在表征与内在含义、为产品设计提供解析思路等方面研究较深入并发挥出较大的应用价值，但从能指与所指角度对提取形态符号的方法缺少详细研究，在基于文创产品设计模型进行文化元素编码时对用户因素考虑较少以及对文物元素解读模型的解读顺序不够明确，针对这些不足提出了未来研究策略。 |
| 英文摘要: |
| Symbol, one of the important expressions of culture, and its learning (semiotics) is widely used in the design of cultural and creative products. By synthesizing the existing research and application results, this research studies the value and methods of applying semiotics theory in the field of cultural and creative product design. Through analysis of domestic and international literature, three types of semiotics in the design of cultural and creative products and their merits and shortcomings are sorted out, and future research strategies are proposed. Both signifier and signified are used in cultural symbol interpretation, extraction and application in cultural and creative product design; symbol ternary relation is used to construct a model of cultural and creative product design, and trichotomy is used to extract cultural symbols; semantic dimension, syntactic dimension, context dimension and pragmatics dimension are used to construct a model of cultural relic element interpretation and a model of regional culture interpretation. It is concluded that the semiotic theory has been deeply researched and has a great application value in exploring the external representation and internal meaning of culture and providing analytical ideas for product design, but there is a lack of detailed research on the methods of extracting morphological symbols from the perspective of energy and reference, less consideration of user factors when coding cultural elements based on the cultural product design model, and the interpretation order of the interpretation model of cultural heritage elements is not clear enough. Therefore, the future research strategies are proposed to address these shortcomings. |
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