| 单贺飞.江澳两地高校文创设计的协同研究与商业实践[J].包装工程,2022,43(18):341-349. |
| 江澳两地高校文创设计的协同研究与商业实践 |
| Collaborative Research and Business Practice of Cultural and Creative Design in Colleges and Universities in Jiangmen and Macao |
| |
| DOI：10.19554/j.cnki.1001-3563.2022.18.041 |
| 中文关键词: 开平碉楼 文创设计 世遗文化 商业实践 |
| 英文关键词: psychology ergonomics reaction slip effective memory precaution public |
| 基金项目:广东省哲学社会科学“十三五”规划学科共建项目(GD18XYS42);广东省高等教育教学改革项目(GDJX2019021);五邑大学2021年教学质量与教学改革工程建设项目(JX2021027);五邑大学2019年港澳联合研发基金项目(2019WGALH24) |
|
| 摘要点击次数: |
| 全文下载次数: |
| 中文摘要: |
| 目的 探索江门世遗文化的传承、发展和转化的新思路，践行国家在《粤港澳大湾区发展规划》纲要中要求江门承担与港澳地区文化创意合作与开发任务的分工。方法 与澳门高校紧密合作，开展专业培训课程，以开平碉楼为例，从人文视角开展设计研究，梳理开平碉楼的文化脉络，把世遗文化的元素和其背后的文化融入文创产品中，提升文创产品的附加值，推动当地文创产业结构的变革。结果 两地高校构建了稳定的科研团队，开设长期有效的设计培训课程，与景区建立了研究协作关系，帮助景区构建了一套产销研的商业模式。结论 以跨区域高校合作为平台，以文创产品为抓手，依托江澳两地的资源优势，可以构建江门世遗文化全新的品牌形象，最终推动开平世遗文化的活化。 |
| 英文摘要: |
| The paper intends to explore new ideas for the inheritance, development and transformation of world heritage culture in Jiangmen Area, and practice the task of cultural and creative cooperation and development burdened by Jiangmen and Hong Kong and Macao as required by the state in the outline of Outline Development Plan for the Guangdong-Hong Kong-Macao Greater Bay Area. Through close cooperation with Macao colleges and universities, professional training courses are carried out. Taking Kaiping Diaolou as an example, the paper carries out design research from the humanistic perspective, sorts out the cultural context of Kaiping Diaolou, integrates elements of world heritage culture and the culture behind it into cultural and creative products, thereby enhance the added value of cultural and creative products, and promote the transformation of the local cultural and creative industry structure. The colleges and universities in both regions have organized a stable scientific research team, carried out long-term and effective design training courses, and established a research cooperation relationship with scenic spots, which helps the scenic spots build a business model of production, marketing and research.With cross-regional cooperation of collegesand universities as a platform, cultural and creative products as the starting point, and relying on the resource advantages of Jiangmen and Macao, a new brand image of Jiangmen world heritage culture can be built, which will eventually promote the revitalization of Kaiping world heritage culture. |
|
查看全文
查看/发表评论 下载PDF阅读器 |
| 关闭 |
