| 姜晓微.黄龙府民间传说类非物质文化遗产的视觉化设计与开发[J].包装工程,2022,43(20):275-284. |
| 黄龙府民间传说类非物质文化遗产的视觉化设计与开发 |
| Visual Design and Development of Intangible Cultural Heritage of Huanglongfu Folk Legend |
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| DOI：10.19554/j.cnki.1001-3563.2022.20.031 |
| 中文关键词: 视觉化设计 非物质文化遗产 民间传说 黄龙府 “伏龙泉”传说 |
| 英文关键词: Concept Visualization and Its Design and Application Research[J]. Art & Design Research, 2019(2):80-85. |
| 基金项目:2019年度国家社科基金艺术学项目“文化传承与创新视阈下的民间传说视觉转化与开发路径研究”(19BH148);吉林省教育厅社会科学项目(JJKH20210662SK);2022年吉林省高等教育教学改革研究课题“基于设计流程的《包装设计》项目化教材建设研究与实践”(JLJY202278073617);吉林省专业学位研究生教学案例建设项目“形式语言设计研究与实践” |
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| 中文摘要: |
| 目的 研究黄龙府民间传说视觉化设计和开发的途径。方法 基于文化传承与发展的视角，分析黄龙府民间传说与视觉化设计间的关系，结合视觉化设计和黄龙府代表性民间传说“伏龙泉”的实践，论述新时代视觉设计语言创造性表达黄龙府民间传说的途径，试图解开存在于传承发展与开发利用黄龙府民间传说之间的现代视觉表达的密码。结论 视觉化设计和开发黄龙府民间传说是解决其生存与发展问题的有效手段，也是必然的选择，可以通过符号化现代形象、文创产品、地域特色产品包装3种途径进行视觉传播表现，这对传承黄龙府民间传说、实现其在视觉文化时代的重生、推动其国际化发展均具有重要意义，同时有助于增添人们内心深处的自豪感与自信感，增强文化软实力，推进社会主义文化强国的建设。 |
| 英文摘要: |
| The work aims to study the ways of visual design and development of Huanglongfu folk legend. The relationship between Huanglongfu folk legend and visual design was analyzed from the perspective of cultural inheritance and development. Combined with the practice of visualizing and developing the representative folk legend "Fulongquan" in Huanglongfu folk legend, the ways to creatively express Huanglongfu folk legend with visual design languages in the new era were discussed, so as to unravel the code of modern visual expression existing between the inheritance and development and the exploitation and utilization of Huanglongfu folk legend. Visualizing and developing Huanglongfu folk legend is an effective means and the inevitable choice to solve its survival and development problem. It could visualize Huanglongfu folk legend by three kinds of ways of symbolized modern image, cultural and creative product and regional product packaging, which is of great significance to inherit Huanglongfu folk legend, realize its rebirth in the era of visual culture, and promote its international development. Meanwhile, it is also helpful to increase people's pride and confidence in their hearts, enhance cultural soft power and promote the construction of socialist cultural power. |
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