| 欧家尹,张寒凝.基于信任构建的乡村公共服务设计思维研究[J].包装工程,2022,43(20):336-342. |
| 基于信任构建的乡村公共服务设计思维研究 |
| Rural Public Service Design Thinking Under the Guidance of Trust Construction |
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| DOI：10.19554/j.cnki.1001-3563.2022.20.039 |
| 中文关键词: 乡村公共服务 服务设计 社会创新设计 信任构建 设计思维 乡村振兴 |
| 英文关键词: rural public services service design social innovation design trust building design thinking rural revitalization |
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| 中文摘要: |
| 目的 探究社会学领域的信任构建理论对乡村公共服务设计的指导意义，总结信任构建理论指导下的乡村公共服务的社会创新设计思维。方法 通过转变乡村公共服务设计的研究视角，以信任构建为设计思维，将乡村公共服务设计中的信任分为用户间人际信任及用户与组织间信任两个层次，提出了基于信任构建的乡村公共服务的社会创新设计思路，并通过典型案例进行研究论证，总结了基于信任构建的乡村公共服务的社会创新设计特征，构建了乡村公共服务设计中的信任构建模型，从而全面提升乡村公共服务设计协作质量与服务体验，满足多方利益相关者需求。结论 基于信任构建对乡村公共服务的指导意义和乡村公共服务案例的分析结果，根据信任构建的3种模式，提出了对应的3种服务设计思维，为服务提供者改善和提升自身服务体验指明了方向，也为今后相关乡村公共服务与社会创新设计领域的研究提供了思路，以期为相关领域设计中组织、社群、项目的可持续发展提供一种新的社会学的参考思路。 |
| 英文摘要: |
| The paper aims to explore the guiding significance of trust building theory in sociology to the design of rural public services and the trust-based design thinking for rural public services. The study divides trust in design of rural public services into two tiers, namely interpersonal trust between users and trust between users and organizations from a new trust-based perspective in design thinking, and proposes trust-based new design ideas for social innovation. Typical cases are then discussed to summarize the characteristics of trust-based design of rural public services and construct a trust building model in design of rural public services, so as to comprehensively improve the quality in design collaboration and experience of rural public services, and satisfy needs of multiple stakeholder. Based on the guiding significance of trust building for rural public services and the analysis results of rural public services cases and the three models of trust building, three corresponding service design ideas are proposed, which can instruct providers on how to improve and enhance their service experience, and guide future research on related filed of design of rural public services and social innovation as a reference. Excavating and summarizing this design thinking may provide a new sociological thinking for the sustainable development of organizations, communities, and projects in the design of rural public services. |
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