| This paper aims to explore the diversified design thinking and effective implementation paths of tourism cultural and creative products under the new trend. In view of the development reality of current tourism cultural and creative products, (in addition to having certain fun and usability, it also needs to have enough culture, artistry and publicity to achieve a high level of fast development). Here, we first draw our thoughts to the general context of reality, combine the specific types and development needs of tourism cultural and creative products, and analyze their current shortcomings in innovation, branding and culture, and other practical needs; then use relevant design practices and experiences as arguments to analyze the future development direction of tourism cultural and creative product design, and explore the development path in the direction of regional design, branding development and contemporary performance. Tourism cultural and creative product design should start from the reality of social reform and development, combine with its own characteristics, and enrich and improve in five aspects:emphasizing regionalism, focusing on brand, following the times, enhancing cultural connotation, and exerting market orientation, so as to achieve a creative expression in a more novel and unique form and bring greater market response. |
