| 摘要: |
| 目的 探索平面设计中的地域性表现。方法 首先，立足于地域文化元素的内涵及外延，分析其与平面设计融合所带来的优势与不足，得出将两者进行融合发展是很有必要的。然后，从具体的应用方式与方法进行分析，分别以直接应用、间接应用和时代化迎合为探究方向，论述地域文化元素的优势表现以及所带来的深刻意义。最后，从长远发展的角度出发，就两者的融合与发展进行理性审视，并总结出几点现实方向，进一步提炼可供选择的设计语言和设计手法。结论 地域文化元素融入平面设计，不仅让现代文明与传统文化在互相的碰撞中实现了融合性发展，还带来了更多新颖且富有文化意味的设计形式，为更具艺术性、实用性和文化性的平面设计作品的创新发展铺就了道路。 |
| 关键词: 地域文化元素 理性审视 现实方向 |
| DOI：10.19554/j.cnki.1001-3563.2022.20.049 |
| 分类号:J511 |
| 基金项目:山东省教育科学“十三五”规划自筹课题(2020ZC261) |
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| Exploration and Attempt of Regional Cultural Elements in Graphic Design |
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YANG Yu-yan
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(Weifang University, Shandong Weifang 261061, China)
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| Abstract: |
| This paper aims to explore the regional representation in the graphic design. Based on the connotation and extension of regional cultural elements, this paper analyzed the advantages and disadvantages brought by their integration with graphic design, and concluded that it is necessary to integrate and develop them. Then from the specific application methods and analysis, the paper discussed the advantages of regional cultural elements and the profound significance brought about by direct application, indirect application and catering to the times Finally, from the perspective of long-term development, the integration and development of the two were rationally examined, and several practical directions were summarized to further refine the design language and design techniques available for selection. The integration of regional cultural elements into graphic design not only enables the integrated development of modern civilization and traditional culture in the collision, but also brings more novel and culturally meaningful design forms, paving the way for the innovative development of graphic design works with more artistic, practical and cultural characteristics. |
| Key words: regional cultural elements rational scrutiny reality orientation |
