| 李睿文,乐凤,孟刚.金陵十二钗形象的香烟包装设计新探索[J].包装工程,2022,43(20):431-440. |
| 金陵十二钗形象的香烟包装设计新探索 |
| New Exploration of Cigarette Packaging Design Based on the Image of "the Twelve Beauties of Jinling" |
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| DOI：10.19554/j.cnki.1001-3563.2022.20.052 |
| 中文关键词: 金陵十二钗 形象演变 香烟包装 创新设计 |
| 英文关键词: $p#$TAB包 装 工 程#$TAB2022年10月 |
| 基金项目:2021年江苏高校哲学社会科学研究基金项目(2021SJA0755);江苏省社科基金艺术学重点项目(21YSA001);2022年度江苏省社科基金项目(22YSB002);南京工业大学教改课题建设项目(20191212);江苏开放大学科研平台(22-KYPT-Z01，22-KYPT-H01);教育部人文社会科学青年基金项目(20YJC760110) |
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| 中文摘要: |
| 目的 通过对清代、民国、现代3个时期金陵十二钗形象图像进行分析与比较，对原典绣像、图咏、烟标、香烟牌、现代香烟包装设计中金陵十二钗形象演变规律进行总结。方法 通过文献分析与个案研究，从人物面容、身姿动作、服饰、背景四个方面对3个时期的金陵十二钗形象进行了比较分析，梳理金陵十二钗形象的特征与演变规律。结论 以金陵十二钗形象为切入点，提出现代香烟包装设计应在忠于原著的基础上，挖掘中国传统文化内涵，结合现代审美进行创新设计。以期为红楼梦系列的香烟包装创新设计提供实践理论依据与支撑，避免文化品牌包装设计流于断章取义与形式主义，包装设计作为促销的手段与文化传播的载体，能够有效地提高香烟品牌的文化价值，传播中华优秀传统文化，最终推进传统文化在现代设计应用中的良性发展。 |
| 英文摘要: |
| By analyzing and comparing the images of "the Twelve Beauties of Jinling" in the Qing Dynasty, the Republic of China and the modern times, We summarize the evolution rules of the images of "the Twelve Beauties of Jinling" in the original embroidery, picture chanting, cigarette labels, cigarette brand and modern cigarette packaging design. Through document analysis and case study, the images of "the Twelve Beauties of Jinling" in the three periods were compared and analyzed from four aspects:character faces, postures, movements, costumes and background, and the characteristics and evolution rules of the images of "the Twelve Beauties of Jinling" were sorted out. Taking the image of "the Twelve Beauties of Jinling" as the entry point, it is proposed that the modern cigarette packaging design should be based on loyalty to the original works, excavating the connotation of Chinese traditional culture, and carrying out innovative design in combination with modern aesthetics, so as to provide practical theoretical basis and support for the innovative design of the cigarette packaging of the Dream of Red Mansions series and avoid the cultural brand packaging design from being out of context and formalism. As a means of promotion and a carrier of cultural communication, packaging design can effectively improve the cultural value of cigarette brands, spread Chinese excellent traditional culture, and ultimately promote the benign development of traditional culture in the application of modern design. |
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