| 朱云峰.基于模糊层次分析法的金箔文创产品设计研究[J].包装工程,2022,43(22):341-349. |
| 基于模糊层次分析法的金箔文创产品设计研究 |
| Design of Gold Foil Cultural and Creative Products Based on Fuzzy Analytic Hierarchy Process |
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| DOI：10.19554/j.cnki.1001-3563.2022.22.039 |
| 中文关键词: 模糊层次分析法 金箔 文创产品 评价模型 |
| 英文关键词: fuzzy analytic hierarchy process gold foil cultural and creative product evaluation model |
| 基金项目:中国轻工业联合会教育工作分会研究项目(QGJY2020002) |
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| 中文摘要: |
| 目的 为保障金箔文创产品开发中文化元素的准确筛选及创意方案的客观评价，提出一种基于模糊层次分析法的金箔文创产品设计方法，并通过设计实践进行分析验证，为金箔文创产品的开发提供模式参考和策略建议。方法 首先，通过焦点小组法按设计前后阶段划分两组评价指标，运用层次分析法创建一套综合评价体系并确立各指标权重;其次，采用KJ法归纳文化元素并用模糊综合评价进行排列筛选;再次，采用案例借鉴和因子提取法围绕文化元素进行创意设计;最后，合并所有子指标再次使用模糊综合评价对所有设计方案进行评价和优选。结果 设计人员通过模糊层次分析法的运用，筛选出金陵十二钗和南京特色美食两组文化元素，分别设计出金箔书签和金箔钥匙扣两套金箔文创产品方案，并通过了可行性评价验证。结论 通过运用模糊层次分析法，初步构建了适合金箔文创产品的开发模式，在文化元素筛选阶段，可以帮助设计师准确排序并确立文化元素，把握文创产品的核心内涵;在创意设计阶段，能为设计提供一定决策建议，并为设计方案评价和优选提供保障，使设计过程更加理性和高效。 |
| 英文摘要: |
| In order to ensure the accurate screening of cultural elements and the objective evaluation of creative schemes in the development of gold foil cultural and creative products, this paper presents a design method for gold foil cultural and creative products based on a fuzzy analytical hierarchy process, that is analyzed and verified through design practice, so as to provide model reference and strategic suggestions for the development of gold foil cultural and creative products. Firstly, the focus group method was used to divide two groups of evaluation indexes according to the design sequence, a set of comprehensive evaluation system was created, and the weight of each index was established based on analytic hierarchy process; secondly, the cultural elements were summarized by KJ method and screened based on fuzzy comprehensive evaluation; then, the creative design was carried out around the cultural elements by using the method of case reference and factor extraction; finally, all evaluation indexes were combined to evaluate and optimize all design schemes based on fuzzy comprehensive evaluation. Through the application of fuzzy analytic hierarchy process, the designers screened out two groups of cultural elements: Twelve Beauties of Jinling" and the special snack in Nanjing, designed two sets of gold foil cultural and creative product schemes of gold foil bookmark and gold foil key ring respectively, and passed the feasibility evaluation and verification. The results show that a development model suitable for gold-foil cultural and creative products has been preliminarily constructed based on fuzzy analytic hierarchy process. In the screening stage of cultural elements, it can help designers accurately sort and establish cultural elements and grasp the core connotation of cultural and creative products; in the creative design stage, it can provide decision suggestions for the design, and provide guarantee for the evaluation and optimization of the design scheme, so as to make the design process more rational and efficient. |
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