文章摘要
张海彬,黎嘉珺,张海琳.地方性知识视域下壮族文化元素在包装设计中的应用[J].包装工程,2022,43(24):221-226.
地方性知识视域下壮族文化元素在包装设计中的应用
Application of Zhuang Cultural Elements in Packaging Design from the Perspective of Local Knowledge
  
DOI:10.19554/j.cnki.1001-3563.2022.24.025
中文关键词: 地方性知识  壮族文化  包装设计  隐喻抽取技术  迷思
英文关键词: local knowledge  Zhuang culture  packaging design  Zaltman Metaphor Elicitation Technique  myth
基金项目:广西高校千名中青年骨干教师培育课题(2020QGRW037);广西哲学社会科学规划研究课题(21BMZ021);广西大学文学与文化研究中心课题(XDWX202110)
作者单位
张海彬 桂林理工大学广西 桂林 541006 
黎嘉珺 桂林理工大学广西 桂林 541006 
张海琳 桂林旅游学院广西 桂林 541006 
摘要点击次数:
全文下载次数:
中文摘要:
      目的 以壮族文化元素在包装设计中的应用为研究对象,分析包装设计与地方性知识的互动过程,探究地方性知识在包装设计中的文化价值、应用方式及融入机制。方法 以“地方性知识”理论为视角和基础,对接包装设计要素构建壮族文化元素的地方性知识体系,运用设计人类学的深描法及隐喻抽取技术(ZMET)对壮族文化元素的民族基因、文化迷思、设计符号进行解读和阐释,探寻壮族文化元素在包装设计中的挖掘和转化路径。结果 得出壮族文化元素基于地方性知识的身份,并运用于包装设计的定位、风格及特色之中,增强消费者的文化想象和体验。结论 从地方性知识视角出发,包装设计能够进一步实现民族文化自觉和差异化发展,从形式与内容、文化与体验层面促进包装设计的发展创新。
英文摘要:
      The work aims to study the application of Zhuang cultural elements in packaging design, so as to analyze the interaction between packaging design and local knowledge, and explore the cultural value, application mode and integration mechanism of local knowledge in packaging design. With the theory of "local knowledge" as the perspective and basis, the packaging design elements were connected to construct the Zhuang local knowledge system. The thick description of design anthropology and the Zaltman Metaphor Elicitation Technique (ZMET) were used to interpret and clarify the national gene, cultural myth and design symbol of Zhuang cultural elements and explore the pathway of applying Zhuang cultural elements in packaging design. Zhuang cultural elements were based on the identity of local knowledge, and were used in the positioning, style and characteristics of packaging design to enhance consumers' cultural imagination and experience. From the perspective of local knowledge, packaging design can further realize the conscious and differentiated development of national culture, and promote the development and innovation of packaging design from the aspects of form and content, culture and experience.
查看全文   查看/发表评论  下载PDF阅读器
关闭

关于我们 | 联系我们 | 投诉建议 | 隐私保护

您是第20259726位访问者    渝ICP备15012534号-4

版权所有:《包装工程》编辑部 2014 All Rights Reserved

邮编:400039 电话:023—68792836传真:023—68792396 Email: designartj@126.com

    

  
 

渝公网安备 50010702501717号