| 王开明,施源明.论现代产品设计的审美时效性[J].包装工程,2022,43(24):255-261. |
| 论现代产品设计的审美时效性 |
| On the Aesthetic Timeliness of Modern Product Design |
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| DOI：10.19554/j.cnki.1001-3563.2022.24.029 |
| 中文关键词: 产品审美 设计审美 审美时效性 产品设计 |
| 英文关键词: product aesthetic design aesthetic aesthetic timeliness product design |
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| 中文摘要: |
| 目的 通过对设计审美时效性的分析，探索现代产品设计审美的构建类型及设计方式。方法 针对现代产品设计审美时效性的构成要素及结构进行分析，总结出现代产品设计审美时效的3种表达形式——短暂型审美、持久型审美、回归型审美，并以此为切入点，通过对其概念及特征进行分类解析，总结出对应产品设计审美时效类型的设计方法及思路。结论 通过对现代产品审美主流形式及消费时代个性化需求细分趋势进行结合分析，得出短暂型审美产品设计需侧重以发掘热点需求及颜值驱动为导向驱动的动态设计方法;提出持久型审美产品设计应明晰产品设计审美理性内涵、强化产品理念叙事构建、厘清设计审美文化立场;总结出回归型审美产品设计以符号化、情感化、文化性为核心的设计审美编码路径。 |
| 英文摘要: |
| The paper intends to explore the aesthetic construction type and design method of modern product design by analyzing the aesthetic timelines of the design. Based on the analysis of the elements and structure of aesthetic timeliness of modern product design, the paper summarizes three forms of aesthetic timelessness:transient aesthetic, persistent aesthetic and regression aesthetic. Taking this as the starting point, through the classification and analysis of its concept and characteristics, the design methods, strategies and ideas corresponding to the types of aesthetic timelessness of product design are summarized. Through the analysis of the main aesthetic form of modern products and the trend of individualized demand in the consumption era, it is concluded that the design of transient aesthetic products should focus on the dynamic design method driven by the exploration of hot spot demand and facial value drive; A comprehensive design strategy is proposed that persistent aesthetic product design should clarify the connotation of aesthetic rationality of product design, strengthen the narrative construction of product concept, and clarify the position of design aesthetic culture; It is concluded that the regression type aesthetic product design to symbolic, emotional, cultural as the core design aesthetic coding path. |
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