文章摘要
陈文雯.地域文化元素融入都江堰旅游产品的设计策略[J].包装工程,2022,43(24):269-276.
地域文化元素融入都江堰旅游产品的设计策略
Design Strategy of Integrating Regional Cultural Elements into Tourism Products of Dujiangyan Dam
  
DOI:10.19554/j.cnki.1001-3563.2022.24.031
中文关键词: 地域文化元素  都江堰  旅游产品
英文关键词: regional cultural elements  Dujiangyan Dam  tourism products
基金项目:四川省教育厅人文社会科学重点研究基地工业设计产业研究中心资助项目(GYSJ18-035);四川省教育厅人文社会科学重点研究基地四川旅游发展研究中心项目(LY19-54);四川省教育厅人文社会科学重点研究基地李冰研究中心项目(lbyj2018-008)
作者单位
陈文雯 西华大学成都 610039 
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中文摘要:
      目的 针对目前市面上都江堰旅游产品识别性较弱、同质化严重,对具有地域文化特色的旅游产品开发较少的问题,以地域文化元素作为都江堰旅游产品设计的核心,提出旅游产品的设计策略。方法 研究都江堰旅游产品设计,应从地域化和文化内涵入手。通过分析旅游产品现状,地域文化元素及新旅游时代背景下旅游产品的发展趋势,结合情感化设计理念,围绕用户体验进行探究,总结出都江堰旅游产品设计开发模式。以李冰石像和鱼嘴段水利工程元素为例,进行产品实践。结论 提出符合都江堰区域特色的旅游产品设计策略,即树立品牌意识、打造IP形象,以地域文化元素为设计核心,加强情感互动、与科技相融合的设计策略。赋予旅游产品更深层次的内涵,打造更多具有地域文化特色的旅游产品,从而推动历史文化与商业价值的融合,也能够为同类型旅游产品提供具有应用价值和参考的设计策略和思路。
英文摘要:
      Targeted at solving the problems of weak identification, serious homogeneity of tourism products of Dujiangyan in the market, and few tourism products development with regional cultural characteristics, taking regional cultural elements as the core of tourism product design of Dujiangyan, the paper aims to propose the design strategy of tourism products. In a gesture to better study the design of tourism product of Dujiangyan, the research starts with the regionalization and cultural connotation. By analyzing the current situation of tourism products, regional cultural elements and the development trend of tourism products under the background of new tourism era, combined with the concept of emotional design and exploring user experience, the design and development mode of Dujiangyan tourism products is summarized. In the meanwhile, Li Bing stone statue and v-shaped dike water conservancy project elements are taken as examples to carry out product practice. The tourism product design strategy in line with the regional characteristics of Dujiangyan is put forward, that is, establishing brand awareness and creating IP image. Taking regional cultural elements as the design core, it is a design strategy to strengthen emotional interaction and integrate with technology. This strategy gives tourism products a deeper connotation and develops more tourism products with regional cultural characteristics, so as to promote the integration of historical culture and commercial value and provide design strategies and ideas with application value and reference for the same type of tourism products as well.
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