文章摘要
王娜娜,乐凤,靳紫微,高秦艳.基于金陵节庆文化的非遗数字游戏化策略探究——以南京秦淮灯会为例[J].包装工程,2022,43(24):420-430.
基于金陵节庆文化的非遗数字游戏化策略探究——以南京秦淮灯会为例
Digital Gamification Strategy of Intangible Cultural Heritage Based on Jinling Festival Culture——Taking Nanjing Qinhuai Lantern Festival as an Example
  
DOI:10.19554/j.cnki.1001-3563.2022.24.050
中文关键词: 金陵节庆文化  非遗  秦淮灯会  数字化  游戏策略
英文关键词: Jinling festival culture  intangible cultural heritage  Qinhuai Lantern Festival  digital  game strategy
基金项目:江苏省社会科学规划基金(21YSD006);江苏省高校哲社项目(2018SJA0207)
作者单位
王娜娜 南京工业大学 艺术设计学院 南京 211816 
乐凤 南京工业大学 团委南京 211816 
靳紫微 三江学院 艺术学院南京 210012 
高秦艳 上海理工大学 出版印刷与艺术设计学院上海200093 
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中文摘要:
      目的 从金陵节庆文化的描述入手,对金陵文化及金陵节庆文化进行简要论述;就秦淮灯会的发展历程及现状进行简要分析,并就非遗数字游戏化的概念及特征进行简要阐述;以南京秦淮花灯的非遗数字游戏化策略为研究载体,分析探讨非遗数字游戏化开发提升大众主动接触和探索文化遗产的兴趣和动机的可能性。方法 通过调研,搜集南京秦淮花灯技艺的历史发展、制作技艺等第一手研究资料,从更深层次找到蕴含于城市传统技艺中的历史文化,找到非遗游戏化策略的情感载体,运用现代设计理念方法从中提取有价值的文化元素,将其转化为设计符号,融入南京秦淮灯会数字游戏化推广策略的应用开发。结果 首先是非遗数字游戏化,使传统的传播方式得以优化和提升,可以体现“ 寓教于乐”的教育理念,其次是游戏化设计策略可以帮助文化传播,使体验者更好地学习和感受非遗传统文化的魅力和精髓,再次是技术的进步为非遗游戏开发提供了更多的可能性,为游戏设计增添更多的优势,最后,游戏化的手段提升了大众主动探索文化遗产的动机与行为的潜力。结论 了解传统地域历史技艺的内涵并将其发扬光大,突显地域特色,运用数字化趣味性的游戏策略更能为非遗的传承和传播赋能,这一过程能充分体现出设计思维模式的创新性。为今后的相关学者和设计师提供了一定的研究和实践参考。
英文摘要:
      The work aims to briefly discuss Jinling culture and Jinling festival culture by describing Jinling festival culture, so as to briefly analyze the development history and present situation of Qinhuai Lantern Festival, expound the concept and characteristics of digital gamification of intangible cultural heritage and discuss the possibility that the digital gamification development of intangible cultural heritage can enhance the public's interest and motivation to actively understand and explore cultural heritage with the digital gamification strategy of intangible cultural heritage of Nanjing Qinhuai Lanterns as the research carrier. Through investigation, the first-hand research materials of Nanjing Qinhuai Lanterns such as the development history and production skills were collected to find out the historical culture contained in the traditional skills of the city from a deeper level and the emotional carrier of the digital gamification strategy of intangible cultural heritage, and extract valuable cultural elements by modern design concepts and methods and then transform these elements into design symbols which were integrated into the application and development of the digital gamification promotion strategy of Nanjing Qinhuai Lantern Festival. Firstly, the digital gamification of intangible cultural heritage optimized and enhanced the traditional communication mode, which embodied the educational idea of "education through entertainment". Secondly, the gamification design strategy helped culture spread, and enabled experiencers to better learn and feel the charm and essence of intangible cultural heritage and traditional culture. Thirdly, the technological progress provided more possibilities for the development of intangible cultural heritage games, adding more advantages to game design. Finally, the gamification method enhanced the motivation and behavior potential of the public to actively explore cultural heritage. Understanding the connotation of traditional regional historical skills and carrying them forward, highlighting the regional characteristics and applying digital and interesting game strategies can better empower the inheritance and dissemination of intangible cultural heritage. This process can fully reflect the innovation of design thinking mode and provide some research and practical reference for related scholars and designers in the future.
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