| 刘维尚,史明熙,郭绮涵,何妍,刘晓璐.乡村振兴战略下农产品包装健康生态设计研究[J].包装工程,2023,44(6):241-249, 257. |
| 乡村振兴战略下农产品包装健康生态设计研究 |
| Healthy Ecological Design of Agricultural Product Packaging under the Strategy of Rural Revitalization |
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| DOI：10.19554/j.cnki.1001-3563.2023.06.026 |
| 中文关键词: 乡村振兴 农产品包装 健康生态设计 生命周期 |
| 英文关键词: rural revitalization agricultural product packaging healthy ecological design life cycle |
| 基金项目:2023河北省研究生教育教学改革研究项目(YJG2023034)阶段性成果;河北省重点培育智库“河北省设计创新及产业发展研究中心”调研成果。 |
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| 中文摘要: |
| 目的 在乡村振兴战略背景下，研究农产品包装健康生态设计的发展现状和策略。方法 通过问卷调查法和数据调研法等，分析农产品包装健康生态设计对于乡村振兴的必要性;运用文献分析法与网络调研法，从理论层和实践层两个方面了解农产品包装健康生态设计的发展现状，针对当前农产品包装设计存在的问题，提出解决方法;结合农产品的特点，从健康生态理念的物质层、意识层、体验层三个维度，探索农产品包装健康生态设计的路径模式，提出具体的设计策略，并以山海关大樱桃为例进行包装设计实践。结论 将健康生态理念融入农产品包装设计中，从消费情景、生命周期、地域文化三个维度赋予农产品包装独特的识别性和文化内涵，满足消费者对个性和美的追求;以包装为媒介，传播地域文化与健康生态的生活方式，对促进乡村经济振兴与地域文化振兴具有重要的现实意义。 |
| 英文摘要: |
| The work aims to study the development status and strategies of healthy ecological design of agricultural product packaging under the background of rural revitalization strategy. The necessity of healthy ecological design of agricultural product packaging for rural revitalization was analyzed through questionnaire survey and data research; the development of healthy ecological design of agricultural product packaging was analyzed from both theoretical and practical levels through literature analysis and network research. Based on the current situation, solutions for the problems existing in the packaging design of agricultural products were proposed. Combined with the characteristics of agricultural products, the path model of the healthy ecological design of agricultural product packaging was explored from the three dimensions of the concept of healthy ecology, namely the material layer, the consciousness layer and the experience layer, and specific design strategies were proposed. With Shanhaiguan big cherry as an example, the packaging design practice was conducted. Integrating the concept of healthy ecology into the packaging design of agricultural products endows the packaging of agricultural products with unique identification and cultural connotations from the three dimensions of consumption scenario, life cycle and regional culture, satisfying consumers' pursuit of individuality and beauty. The dissemination of regional culture and healthy ecological lifestyle with packaging as a medium has important practical significance for promoting rural economic revitalization and regional cultural revitalization. |
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