| 方兴,王誉霏.劝导设计的研究热点与发展趋势[J].包装工程,2023,44(16):101-110, 144. |
| 劝导设计的研究热点与发展趋势 |
| Research Hotspots and Development Trends of Persuasive Design |
| 投稿时间：2023-03-11 |
| DOI：10.19554/j.cnki.1001-3563.2023.16.011 |
| 中文关键词: 劝导设计 persuasive design 文献计量 知识图谱 R bibliometrix VOSviewer |
| 英文关键词: persuasive design bibliometric method mapping knowledge domains R bibliometrix VOSviewer |
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| 中文摘要: |
| 目的 使用文献计量学对近二十年的劝导设计研究进行可视化分析，旨在探索劝导设计的当前研究现状与未来发展趋势，为我国的劝导设计研究起到参考与启示性作用。方法 以Web of Science核心合集数据库作为数据来源，用R bibliometrix和VOSviewer文献计量工具生成科学知识图谱，R bibliometrix包用于对文献年发表量、国家、机构、作者、期刊进行定量分析，VOSviewer用于构建文献共被引、 |
| 英文摘要: |
| The work aims to visually analyze the research of persuasive design in the past two decades through the bibliometric method, to explore the current research status and future development trends of persuasive design, and play a reference and enlightening role for the research of persuasive design in China. In this research, the Web of Science database was used as the data source, R bibliometrix and VOSviewer were used to generate scientific knowledge graphs. R bibliometrix package was used for quantitative analysis of the annual scientific publication, country, institution, author and journal, and VOSviewer was used to construct a network analysis of literature co-citation and keyword co-occurrence. The results show that the persuasive design publications are increasing year by year, showing a phenomenon of multidisciplinary integration. The United States is the most contributory and influential research country, and the University of Oulu is the most contributory institution. Scholar Harri Oinas-Kukkonen is the most influential author in this field. The cited documents form a total of four clusters, namely behavior theory, persuasion technology theory, interdisciplinary research, and human-computer interaction persuasion. Keyword clustering presents five major research hotspots, namely persuasion results, persuasion fields, persuasion media, persuasion techniques, and persuasion strategies, forming a complete persuasion relationship chain. Health intervention is an important point and research direction of persuasive design. In the future, persuasion design will be transformed to "digital", and the content and technology of persuasion will be expanded with the current context and user needs. |
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