| 摘要: |
| 目的 探索非遗文化与文创产品的艺术碰撞和创新路径。方法 基于时代发展的大背景，从非遗文化与文创产品的关系出发，总结非遗文化元素在文创产品设计中的应用方向，提出了个性化、互动性和技术创新等方面的应用尝试，并从具体的实践层面分析有效的应用方式方法，结合文创产品在形态、意蕴和实用三方面与非遗文化的融合，探索非遗再设计与利用的新形式，以期弥补当前非遗传承与发展的不足与局限，实现创新设计。结论 非遗文创产品的设计与创新应该从本源出发，回归传统，将非遗文化精髓与文创产品设计实现艺术化的结合，增加非遗文创产品的艺术魅力和文化价值，形成符合当前大众审美特点与消费需求的内容，从而促进非遗文化的传承和文创产品的创新发展。 |
| 关键词: 非遗文化 文创产品 审美特点 |
| DOI：10.19554/j.cnki.1001-3563.2023.18.041 |
| 分类号:TB472 |
| 基金项目: |
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| Cultural and Creative Product Design Based on Intangible Cultural Heritage Culture |
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BAI Qing, REN Yu-xiang
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(Sichuan Changjiang Vocational College, Chengdu 610000, China)
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| Abstract: |
| The work aims to explore the artistic collision and innovation path between intangible cultural heritage culture and cultural and creative products. Based on the background of the development of the times, starting from the relationship between intangible cultural heritage culture and cultural and creative products, the application direction of intangible cultural heritage elements in the design of cultural and creative products was summarized. The application attempts in personalization, interactivity and technological innovation were put forward. Effective application methods were analyzed from the practical level. Combined with the integration of cultural and creative products with intangible cultural heritage culture in form, meaning and practicality, new forms of intangible cultural heritage redesign and utilization were explored, in order to make up for the deficiencies and limitations of current non-inheritance and development, and achieve innovative design. In conclusion, the design and innovation of intangible cultural heritage products should focus on the source, return to the tradition, combine the intangible culture essence and creative products to increase artistic charm and cultural value of intangible cultural heritage products, and conform to the current mass aesthetic characteristics and the content of consumer demand, thus promote the inheritance of intangible cultural heritage culture and the innovative development of cultural and creative products. |
| Key words: intangible cultural heritage culture cultural and creative products aesthetic characteristics |
