| 周屹,刘青青.符号学在壮绣文创产品中的创新性运用研究[J].包装工程,2023,44(18):376-384. |
| 符号学在壮绣文创产品中的创新性运用研究 |
| Innovative Application of Semiotics in Cultural and Creative Products of Zhuang Embroidery |
| 投稿时间：2023-04-27 |
| DOI：10.19554/j.cnki.1001-3563.2023.18.044 |
| 中文关键词: 符号学 O.V.S架构设计方法 壮绣 文创产品 |
| 英文关键词: semiotics O.V.S architecture design method Zhuang embroidery cultural and creative products |
| 基金项目:2021年国家社会科学基金项目(21XMZ078) |
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| 中文摘要: |
| 目的 研究符号学在壮绣文创产品设计中的实际运用，丰富壮绣文创产品的文化内涵与造型设计方法。方法 以O.V.S架构为理论基础，进行符号学设计方法推演。通过壮绣图案纹样、象征寓意等方面的元素挖掘，对壮绣的文化符号构成进行分类和提取，构建壮绣文创产品的设计路径。通过O.V.S架构设计方法重组壮绣纹样造型元素，进行壮绣符号的编码和替换，运用微调、增删、缩放、旋转等方式进行造型演变，完成壮绣文创产品设计模型的表达。结果 运用符号学的观点与设计方法可以有效地挖掘壮绣的文化内涵，为壮绣文化的造型设计转换提供思路。结论 O.V.S架构设计方法能够对两个不同的设计对象进行单位替换，从而产出新的物体造型。将O.V.S架构设计方法与壮绣文化相结合，能够完成壮绣文化的创新性造型演变，拓宽文创产品的设计方法与思维。 |
| 英文摘要: |
| The work aims to study the practical application of semiotics in the design of cultural and creative products on Zhuang embroidery, and enrich the cultural connotation and modeling design methods of cultural and creative products on Zhuang embroidery. Based on the O.V.S architecture, the semiotic design method was deduced. Through mining the patterns, symbols and other elements of Zhuang embroidery, the composition of cultural symbols of Zhuang embroidery was classified and extracted. The design path of cultural and creative products on Zhuang embroidery was constructed. The modeling elements of Zhuang embroidery patterns were reorganized through the o.v.s design method. The coding and replacement of Zhuang embroidery symbols were carried out. And the modeling evolution was carried out by means of mirror image, addition, deletion, scaling and rotation to complete the design model expression of cultural and creative products on Zhuang embroidery. The use of semiotics and design methods could effectively excavate the cultural connotation of Zhuang embroidery and provide ideas for the transformation of Zhuang embroidery culture. O.V.S architecture design method can replace two different design objects, so as to produce new object modeling. Combining O.V.S architecture design method with Zhuang embroidery culture can complete the innovative modeling evolution of Zhuang embroidery culture and broaden the design methods and thinking of cultural and creative products. |
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