| 田园.比德审美的现代设计价值及其实现路径[J].包装工程,2023,44(22):489-494. |
| 比德审美的现代设计价值及其实现路径 |
| Modern Design Value of Bede Aestheticand Its Realization Path |
| 投稿时间：2023-06-15 |
| DOI：10.19554/j.cnki.1001-3563.2023.22.054 |
| 中文关键词: 比德审美 艺术 设计 传统文化 传承创新 |
| 英文关键词: Bede aesthetics art design traditional culture inheritance and innovation |
| 基金项目:河南省哲学社会科学规划青年项目(2023CYS046);河南科技大学青年骨干教师项目 |
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| 中文摘要: |
| 目的 通过对中国自然审美中比德审美的解读和现代设计价值进行分析，探索传统文化与现代设计融合发展、传承创新的实现路径，从而通过丰富文化内涵提升中国现代设计水平，以设计形式彰显中国传统文化价值。方法 从设计的教化功能及其社会责任、弘扬传统文化构建中国设计语系的需要、人民群众对美好生活向往的需要三个维度出发，分析比德审美的现代设计价值。以包装设计为例，从包装设计的四个基本要素——图形、色彩、肌理、造型着手，研究比德审美与现代包装设计融合的具体思维路径与表现方法。结论 比德审美具有重要的现代设计价值，将比德审美与设计相结合，在实现设计的社会责任和民族责任的同时，还能够实现形式与审美、功能与文化的和谐统一，实现传统文化在当代设计语境下的传承与发展创新。 |
| 英文摘要: |
| The work aims to interpret the Bede aesthetic in Chinese natural aesthetics and analyze its modern design values, explore the realization path of traditional culture and modern design integration development, inheritance and innovation, so as to improve the level of Chinese modern design by enriching cultural connotation, and highlight the value of Chinese traditional culture through design forms. From the three dimensions of the edification function of design and its social responsibility, the need to promote traditional culture to build a Chinese design language family and the needs of the people for a better life, the modern design value of the Bede aesthetic was analyzed. Taking packaging design as an example, starting from the four basic elements of packaging design:graphics, color, texture and shape, the specific thinking path and the expression method for integrating the Bede aesthetic and modern packaging design were studied. The Bede aesthetic has important modern design value. By combining the Bede aesthetic with design, while realizing the social responsibility and national responsibility of design, it can also realize the harmonious unity of form and aesthetics, function and culture, and realize the inheritance, development and innovation of traditional culture in the context of contemporary design. |
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