| 赵庆旸.文旅融合背景下博物馆文创产品的设计与开发探究[J].包装工程,2024,45(4):355-358. |
| 文旅融合背景下博物馆文创产品的设计与开发探究 |
| Research on the Design and Development of Museum Creative Products under the Background of Integration of Literature and Tourism |
| 投稿时间：2023-09-12 |
| DOI：10.19554/j.cnki.1001-3563.2024.04.038 |
| 中文关键词: 文旅融合 博物馆文创产品 优质品牌 典型符号 |
| 英文关键词: integration of literature and Tourism cultural and creative products of museum high-quality brand typical symbol |
| 基金项目:2023黑龙江省艺术科学规划项目(2023B075);2022年度黑龙江省高等教育教学改革一般研究项目(SJGY20220678);2022黑龙江省教育科学规划重点课题(GJB1423006) |
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| 中文摘要: |
| 目的 在文旅融合背景下探寻一种博物馆文创产品设计与开发的有效途径，提高博物馆文创产品的生命力。方法 采用文献资料法、理论分析法、案例研究法，针对相关观点列举出一些案例，以进一步优化博物馆文创产品设计与开发的思路。结论 文化旅游新模式实施后，博物馆文创产品设计与开发过程中，应该把握文创产品的设计定位，了解用户诉求;凸显文化独特性，加强产品创新性;提取典型符号，赋予文创产品文化特色;深度研究当地旅游业，拓宽产品开发与销售渠道;打造优质品牌，关注品牌形象塑造。 |
| 英文摘要: |
| objective:To explore an effective way to design and develop museum creative products under the background of integration of literature and tourism, and to enhance the vitality of museum creative products. Methods:Using the method of literature, theory analysis and case study, some cases were listed to optimize the design and development of cultural and creative products in museum. Conclusion:After the implementation of the new model of cultural tourism, in the process of designing and developing cultural and creative products in museums, we should grasp the design orientation of cultural and creative products, understand the demands of users, highlight cultural uniqueness, and strengthen product innovation To extract typical symbols and endow cultural characteristics of cultural and creative products; to study the local tourism industry in depth, broaden the product development and sales channels; to build quality brands and focus on brand image building. |
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