文章摘要
王蓉,广颖业.文创创意要素的视觉特征模型[J].包装工程,2024,(6):150-157.
文创创意要素的视觉特征模型
Visual Feature Model of Cultural and Creative Element
投稿时间:2023-10-11  
DOI:10.19554/j.cnki.1001-3563.2024.06.016
中文关键词: 索绪尔符号学  文创产品  创意要素  视觉特征  模型构建
英文关键词: Sanxingdui mask series cultural and creative products
基金项目:四川省哲学社会科学重点研究基地四川革命老区发展研究中心项目(SLQ2022SB-13);成都市各社会科学重点研究基地美丽乡村建设与发展研究中心项目《西部地区传统村落文化保护的民族特色研究》(CCRC2021-5);西华大学研究生教改项目(YJG2018023)
作者单位
王蓉 西华大学成都 610039 
广颖业 西华大学成都 610039 
摘要点击次数:
全文下载次数:
中文摘要:
      目的 为解决文创产品在设计过程中,创意要素的视觉形式表达难以规范化、体系化,以及较为主观的问题。方法 以三星堆面具为例,利用索绪尔符号学理论对文物的视觉特征建立“所指”和“能指”的分类归纳点,将“所指”归纳为文化内涵、审美特质、社会背景;将“能指”归纳为形态特征、色彩特征、材质特征、肌理特征和纹样特征,提出视觉特征模型。结果 建立对“能指”中五大特征的提取方法,构建文创创意的视觉特征模型与设计流程,使用KANO模型验证用户需求,并使用本文所提出的视觉特征模型进行三星堆面具系列文创的设计实践。结论 本文中文创创意要素的视觉特征模型概括了文创产品的设计过程,将创意要素通过形态特征、色彩特征、材质特征、肌理特征和纹样特征进行概括、演绎和表达,并可将此模型作为后续文创产品设计过程中的设计方法,进而推动文化的传承。
英文摘要:
      The work aims to solve the problem that the visual expression of creative elements in the design process of cultural and creative products is relatively subjective and difficult to standardize and systematize. With the Sanxingdui mask as an example, based on Saussure's Semiotics Theory, the categorical and inductive points of "signified" and "signifier" were established for the visual feature of cultural relics. The "signified" was classified into cultural connotation, aesthetic characteristics and social background and the "signifier" was summarized into morphological features, color features, material features, texture features and pattern features. Then, a visual feature model was proposed. The extraction method was established based on the five major characteristics of "signifier", the visual feature model and design process of cultural and creative creativity were constructed, the KANO model was used to verify user needs, and this visual feature model was adopted to carry out cultural and creative design practice for the Sanxingdui mask series. The model summarizes the design process of cultural and creative products, and generalizes, deduces and expresses creative elements through morphological features, color features, material features, texture features and pattern features. This model can be used as a design method in the follow-up cultural and creative product design process, thereby promoting the cultural inheritance.
查看全文   查看/发表评论  下载PDF阅读器
关闭

关于我们 | 联系我们 | 投诉建议 | 隐私保护

您是第19757693位访问者    渝ICP备15012534号-4

版权所有:《包装工程》编辑部 2014 All Rights Reserved

邮编:400039 电话:023—68792836传真:023—68792396 Email: designartj@126.com

    

  
 

渝公网安备 50010702501717号