文章摘要
范添怡.基于游客凝视理论和ZMET的历史文化街区共识地图构建研究[J].包装工程,2024,(6):383-394.
基于游客凝视理论和ZMET的历史文化街区共识地图构建研究
Construction of Consensus Map of Historical and Cultural Blocks Based on Tourist Gaze Theory and ZMET
投稿时间:2023-10-19  
DOI:10.19554/j.cnki.1001-3563.2024.06.042
中文关键词: 游客凝视  ZMET  历史文化街区  共识地图  场所感
英文关键词: tourist gaze  ZMET  historical and cultural blocks  consensus map  sense of place
基金项目:
作者单位
范添怡 澳门城市大学 创新设计学院澳门 999078 
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中文摘要:
      目的 运用游客凝视理论和ZMET隐喻抽取技术对多渠道获取而来的摄影图像和文本资料进行分析,对哈尔滨市道外区中华巴洛克历史文化街区场所感的结构特征、游客行为和共识地图构建进行研究。结合历史文化街区发展现状与问题,提高城市旅游形象、历史文化遗产保护和空间规划。方法 通过ZMET隐喻抽取技术对游客进行访谈,构建研究游客心智模型和共识地图,采用5个阶段的研究方法,包括收集访谈、涉入度分析、ZMET隐喻抽取技术与游客凝视理论结合分析、因子分析和用户认知心理学、分析提炼与探究,最终获取中华巴洛克历史文化街区共识地图和游客场所感认知。结果 借助高频构念结构表和共识地图分析得出,物质环境与非物质环境、活动经历相比,游客对中华巴洛克历史文化街区的感知形象不充分,非物质环境印象不足。提升历史文化街区建筑遗产和区域特征时,应重点规划非物质环境和活动经历场所感构成要素。结论 通过游客凝视理论与ZMET的拓展研究,为规划者和政府提供参考,提高城市旅游形象,促进城市经济可持续发展。未来打算进一步探索样本访谈方法和相关理论研究,构建全面的共识地图与场所感结构,深化研究结论。
英文摘要:
      The work aims to analyze the photographic images and text data obtained from multiple channels based on tourist gaze theory and ZMET metaphor extraction technique and study the structural characteristics, tourist behavior and consensus map construction of the place sense of Chinese Baroque historical and cultural blocks in Daowai District of Harbin City. Combined with the development status and problems of historical and cultural blocks, the urban tourism image, historical and cultural heritage protection and spatial planning are improved. Tourists were interviewed by ZMET metaphor extraction technique, and tourists' mental model and consensus map were constructed. Five stage research methods were adopted, including interview collection, involvement analysis, combination analysis of ZMET metaphor extraction technique and tourist gaze theory, factor analysis and user cognitive psychology, analysis and exploration. Finally, the consensus map of Chinese Baroque historical and cultural blocks and the cognition of tourists' sense of place were obtained. Based on the analysis of high-frequency construct structure table and consensus map, it was concluded that compared with the material environment and the activity experience, the tourists' perception image of the Chinese Baroque historical and cultural blocks was insufficient, and the impression of the intangible environment was inadequate. When promoting the architectural heritage and regional characteristics of historical and cultural blocks, it is necessary to focus on planning the components of immaterial environment and the sense of place of activity experience. The study of tourist gaze theory and ZMET can provide reference for the planners and the government, improve the image of urban tourism and promote the sustainable development of urban economy. In the future, it is expected to further explore sample interview methods and relevant theoretical research, build a comprehensive consensus map and place sense structure, and deepen the research conclusions.
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