| 王柳凤,覃芳圆.产品CMF设计审美评价模型研究[J].包装工程,2024,(8):106-113. |
| 产品CMF设计审美评价模型研究 |
| Aesthetic Evaluation Model of Product CMF Design |
| 投稿时间：2023-11-14 |
| DOI：10.19554/j.cnki.1001-3563.2024.08.012 |
| 中文关键词: 产品CMF设计 审美偏好 审美评价维度 评价模型 |
| 英文关键词: Collection (I). Beijing:Chinese Psychological Society, 2021. |
| 基金项目:广西高等学校千名中青年骨干教师培育计划人文社会科学类立项课题(2020QGRW037);2021 年度广西高校中青年教师科研基础能力提升项目(2021KY1643);桂林信息科技学院2021年度科研启动基金项目(XJ202109) |
|
| 摘要点击次数: |
| 全文下载次数: |
| 中文摘要: |
| 目的 对产品外观设计的审美偏好本质与规律进行分析，探索产品外观设计的审美评价方式与评估方法，建立产品CMF设计的审美评价模型。方法 首先，基于产品美学研究文献梳理产品CMF设计的审美评价维度;其次，结合问卷调查和人物访谈进行消费者审美偏好要素调研，探索审美评价指标并进行权重分析;最后，依据模糊评价法进行评价模型的构建，完善评价模型界面。结果 提出产品CMF设计的感知、认知和社交3个审美评价维度，多样性、统一性、典型性、新颖性、独特性、连通性6个要素，以及25个评价指标，并根据评价指标权重分析构建产品CMF设计的“Aesthetics-PCS”评价模型。结论 通过评价模型助力产品设计的方案筛选过程，设计师能更好地理解消费者的审美偏好并做出相应的设计，从而提高产品的市场竞争力。 |
| 英文摘要: |
| The work aims to delve into the intrinsic nature and principles of aesthetic preferences in product design, explore the methods and approaches for evaluating the aesthetic aspects of product design and establish an aesthetic evaluation model of CMF design for products. First, based on the research literature of product aesthetics, the aesthetic evaluation dimensions of product CMF design were outlined. Second, consumer aesthetic preference elements were investigated through questionnaire surveys and interviews to explore aesthetic evaluation indicators and conduct a weight analysis. Finally, an evaluation model was constructed based on fuzzy evaluation method, and the evaluation model interface was improved. Three aesthetic evaluation dimensions (perception, cognition, and social interaction), six elements (diversity, unity, typicality, novelty, uniqueness, connectivity) and 25 evaluation indicators of product CMF design were proposed. Based on the weight analysis of the evaluation indicators, the "Aesthetics-PCS" evaluation model for product CMF design was constructed. This evaluation model can assist in the product design selection process, enabling designers to better understand the aesthetic preferences of consumers and make corresponding designs, and enhance the market competitiveness of products. |
|
查看全文
查看/发表评论 下载PDF阅读器 |
| 关闭 |
|
|
|
