| 姚江,贺晨欢.移情作用下节事符号感知对民俗体验的影响[J].包装工程,2024,(8):381-396. |
| 移情作用下节事符号感知对民俗体验的影响 |
| Impact of Festival Symbol Perception on Folk Experience under the Mediating Role of Empathy |
| 投稿时间：2023-11-23 |
| DOI：10.19554/j.cnki.1001-3563.2024.08.042 |
| 中文关键词: 民俗节事 符号感知 交互体验 移情 |
| 英文关键词: folk festivals symbol perception interactive experience empathy |
| 基金项目:江苏省社会科学基金项目(20YSB010);南京工程学院校级科研基金项目资助(YKJ202233);江苏省教育科学“十四五”规划2021年度课题(C-c/2021/01/42) |
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| 中文摘要: |
| 目的 通过构建“节事符号感知-移情-民俗体验”模型，来研究节事符号感知对民俗体验的影响作用，并探讨移情的中介作用，旨在创新提升民俗体验的新路径及民俗文化的现代传承与传播的新思路。方法 采用文献研究法，以心理学感知和移情理论、认知学的符号理论及经济学的感知价值理论为基础，从设计学视角出发，通过梳理节事符号感知、移情与民俗体验三者之间的关系内涵，构建以移情为中介的节事符号感知对民俗体验影响作用的数据模型;采用问卷调查法和数据分析法研究移情作用下节事符号感知对民俗体验的影响机制。结果 证实了节事符号感知对民俗体验和移情的正向影响及作用，同时证实了认知移情和行为移情对现实场景民俗体验有着显著的正向影响，对虚拟场景民俗体验有非显著的正向影响，验证了移情在节事符号感知和民俗体验之间的中介效应。结论 明晰了移情在提升节事符号感知和民俗体验中的重要作用，通过移情可以建立民俗节事体验的情感连接、促进民俗文化交流与认同，对丰富民俗体验的形式和打造民俗节事文化的传承、传播等方面具有一定的启示意义。 |
| 英文摘要: |
| The work aims to study the impact of festival symbol perception on folk experience by constructing a model of "festival symbol perception-empathy-folk experience", and discuss the mediating role of empathy, to innovate in new paths to enhance folk experience and explore new ideas for modern inheritance and dissemination of folk culture. Based on psychological perception and empathy theory, cognitive semiotics theory, and economic perceptual value theory, the literature research method was adopted to sort out the relationship between festival symbol perception, empathy, and folk experience from the perspective of design and construct a data model with empathy as the mediator to investigate the impact of festival symbol perception on folk experience. Questionnaire survey and data analysis methods were used to investigate the impact mechanism of festival symbol perception on folk experience under the influence of empathy. The study confirmed the positive impact and role of festival symbol perception on folk experience and empathy, as well as the significant positive impact of cognitive and behavioral empathy on real scene folk experience and the non-significant positive impact on virtual scene folk experience. It also verified the mediating effect of empathy between festival symbol perception and folk experience. The study clarifies the important role of empathy in enhancing the perception of festival symbols and folk experience. Through empathy, emotional connections can be established for folk festival experience, promoting cultural exchange and identification, and providing inspiration for enriching the forms of folk experience and creating the inheritance and dissemination of folk festival culture. |
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