| 摘要: |
| 目的 针对我国女性口红外包装存在的问题，提出一种集成Kano-AHP-TOPSIS模型的口红外包装设计路径。方法 首先，以口红外包装为研究对象，通过对女性消费者进行多渠道调研，成功获取十六项口红外包装用户需求，并运用Kano模型对其进行属性划分;其次，引入AHP法构建用户需求层次分析模型，通过运算求解各层级需求权重，提出三款口红外包装设计方案;最后，运用TOPSIS法对三款设计方案及评价样本进行综合评价，结果表明，基于Kano-AHP-TOPSISI所构思的三款口红外包装设计均优于现有的口红外包装设计。结论 集成Kano-AHP-TOPSIS模型在女性口红外包装研发过程中可合理划分用户需求属性、科学求解各属性需求权重、客观评价设计方案，该设计路径指导女性口红外包装设计具有可行性，可为同类女性化妆品包装设计提供参考和思路。 |
| 关键词: 用户需求 女性 口红外包装 设计路径 Kano-AHP-TOPSIS模型 |
| DOI：10.19554/j.cnki.1001-3563.2024.14.031 |
| 分类号: |
| 基金项目: |
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| Design Path of Outer Packaging for Women's Lipsticks Driven by User Needs |
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QIN Chongwei1, LUO Peilin1, ZHAO Xiang2, HU Ye1
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(1. Yanshan University, Hebei Qinhuangdao 066004, China;2. School of Jewelries, West Yunnan University of Applied Sciences, Yunnan Tengchong 679100, China)
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| Abstract: |
| Aiming at the problems of women's lipstick packaging in China, the work aims to propose a lipstick outer packaging design path integrating Kano-AHP-TOPSIS model. Firstly, with lipstick packaging as the research object, the sixteen user needs of lipstick packaging were obtained through multi-channel research on female consumers, and the Kano model was used to classify their attributes. Secondly, the AHP method was introduced to construct a hierarchical analysis model of user needs, the weights of the requirements at each level were solved through arithmetic operations and three design schemes for lipstick packaging were put forward accordingly. Finally, the TOPSIS method was used to conduct a comprehensive evaluation of the three design schemes and the evaluation samples. The results showed that the three lipstick packaging design schemes based on Kano-AHP-TOPSISI were superior to the existing lipstick packaging design. The integrated Kano-AHP-TOPSIS model can reasonably classify the user need attributes, scientifically solve the weights under each attribute need, and objectively evaluate the design scheme in the process of women's lipstick packaging research and development, showing that this design path is feasible to guide the women's lipstick packaging design, and can provide a reference idea for the same kind of women's cosmetic packaging design. |
| Key words: user needs woman lipstick outer packaging design path Kano-AHP-TOPSIS model |
