| 摘要: |
| 目的 旨在探讨传统村落兴盛过程中文化价值塑造与视觉形象再创作的重要性。方法 首先对传统村落的文化价值进行了综述，探讨了传统村落文化价值的作用。其次，简要分析了文化价值需要视觉创新塑造。结果 对文化价值视觉形象再创造进行了重点分析，从经济品牌塑造、文化故事、流量新形象、短视频文旅发展四个方面提出了创新观点，为传统村落文化价值的视觉塑造提出了新的路径和思路。结论 对传统村落文化价值的视觉形象创造，能促进文旅产业高质量发展，弘扬独特的传统村落文化，为传统村落注入了新的活力和能量。 |
| 关键词: 传统村落 文化价值 视觉形象 再创造 |
| DOI：10.19554/j.cnki.1001-3563.2024.14.035 |
| 分类号: |
| 基金项目:中国工艺美术学会科研课题理论类一般项目“面向人民城市建设的工艺美术传承、活化、创新体系研究”(CNACS2023-I-36);上海市哲学社会科学规划一般课题“公共艺术多维助力上海旧区改造与社区生态系统再造研究”(2020BWY028);上海高校市级重点课程《表现技法》(s202311001);上海市哲学社会科学规划青年课题“上海公共艺术的心理疗愈效用评价及设计优化研究”(2022ECK003);上海市设计学Ⅳ类高峰学科“环G60城乡创新及可持续设计研究”(DES21002);常州大运河沿线城乡特色文旅融合发展对策研究(2022DYHZX06) |
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| Recreation of Visual Images of Traditional Village Cultural Value |
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LUO Man, CONG Rong
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(Shanghai University of Engineering Science, Shanghai 200336, China)
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| Abstract: |
| This paper aims to explore the importance of cultural value creation and visual image re-creation in the process of the prosperity of traditional villages. First of all, the cultural values of traditional villages were summarized, and the role of traditional village cultural values was discussed. Secondly, it briefly analyzes that cultural value needs to be shaped by visual innovation. This paper focuses on the re-creation of the visual image of cultural value, and puts forward some innovative ideas from four aspects:the creation of economic brands, cultural stories, new images of traffic flow, and the development of short video travel, it puts forward a new way and train of thought for the visual molding of traditional village cultural value. The creation of the visual image of the traditional village culture value can promote the high-quality development of literature and tourism industry, carry forward the unique traditional village culture, and inject new vitality and energy into the traditional village. |
| Key words: Traditional villages Cultural values Visual image Recreation |
