| 付腾飞.集成AHP-QFD-VIKOR方法在“哏儿”文创设计中的应用研究[J].包装工程,2024,45(14):420-428, 442. |
| 集成AHP-QFD-VIKOR方法在“哏儿”文创设计中的应用研究 |
| ltural and Creative Products |
| 投稿时间：2024-02-21 |
| DOI：10.19554/j.cnki.1001-3563.2024.14.045 |
| 中文关键词: AHP QFD VIKOR 文创产品 “哏儿”文化 |
| 英文关键词: AHP QFD VIKOR cultural and creative products "Gen er" culture |
| 基金项目:天津市艺术科学规划项目-天津“哏儿”文化创意旅游产品研究(B20027) |
|
| 摘要点击次数: |
| 全文下载次数: |
| 中文摘要: |
| 目的 为了降低个人经验和偏好对文创产品设计开发的影响，帮助设计者更好地理解设计需求，使其能够依靠量化分析的方式来提升设计流程的客观性，并最终做出基于数据评价的设计决策选择。方法 通过调研获取用户需求原始数据，运用AHP法对用户需求进行层次化分析，确定用户需求指标权重;采用QFD法将用户需求与产品设计的性能指标之间进行转化，构建出产品的质量屋模型，分析产品性能指标之间的相关关系，并获取各指标间的相对权重结果;选择文化主题并以QFD中所获得的指标作为参照进行方案设计;设计方案产出之后，引入VIKOR法对方案进行多属性决策分析，建立评价矩阵并计算评价对象与合理方案的接近程度，依据最终计算结果对方案进行排序并找到最优解决方案。结论 以“哏儿”文化文创马克杯设计为例，构建了一种AHP-QFD-VIKOR集成方法设计流程，应用于产品设计的用户需求与设计指标获取分析、设计方案评价等过程，并进行了应用验证，得出所提出方法在提高产品设计效率和质量方面的有效性和可行性。 |
| 英文摘要: |
| In order to reduce the influence of personal experience and preferences on the design and development of cultural and creative products, the work aims to assist designers in better understanding design needs, enable them to rely on quantitative analysis to enhance the objectivity of the design process, and ultimately make design decision choices based on data evaluation. The original user need data were obtained through research and the AHP method was used to conduct hierarchical analysis of user needs and determine the weight of user need indicators. The QFD method was adopted to transform user needs into product design performance indicators, construct a product quality house model, analyze the correlation between product performance indicators, and obtain the relative weight results between each indicator. A cultural theme was selected and the indicators obtained in QFD were used as the reference for scheme design. After the design scheme was produced, the VIKOR method was introduced to conduct multi-attribute decision analysis on the scheme, establish an evaluation matrix, and calculate the proximity of the evaluation object to a reasonable scheme. Based on the final calculation results, the schemes were ranked and the optimal solution was selected. Taking the design of the "Gen er" cultural and creative mug as an example, an AHP-QFD-VIKOR integrated method design process is constructed and applied to the process of obtaining and analyzing user needs and design indicators for product design, as well as evaluating design schemes. Application verification has been conducted to verify the effectiveness and feasibility of the proposed method in improving product design efficiency and quality. |
|
查看全文
查看/发表评论 下载PDF阅读器 |
| 关闭 |
