目的 探讨新时期下平面设计中色彩表现的发展方向，继而有效提升作品质量，使作品获得最广泛的认可。方法 首先对平面设计中色彩元素的特性和重要性进行分析，然后结合多个实例，就简约化、人性化、传统化等色彩表现发展趋势进行总结。结论 色彩是平面设计中不可或缺的重要元素。近年来，伴随着时代变化和社会发展，色彩表现的方法和风格也更加丰富。设计者只有通过对发展趋势的研判和预测，才能真正做到与时俱进，创作出当代人喜闻乐见、又彰显着鲜明个性化风格的佳作。

The paper aims to explore the development direction of color expression in graphic design in the new era, and then effectively improve the quality of works, so as to obtain the most widely recognized works. The paper firstly analyzes the characteristics and importance of color elements in graphic design, and then combines with several examples to summarize the development trend of color expression such as simplification, humanization and traditionalism. Color is an indispensable element in graphic design. In recent years, with the changes of the times and social development, the methods and styles of color expression are more abundant. Only by studying and predicting the development trend, can the designers really keep pace with the times and create excellent works which are popular with the contemporary people and showing a distinctive personalized style.