目的 将行为体验理论应用于酒包装设计实践，以降低用户对交互式包装的理解和学习成本，探索理论用于实际的有效方法，寻求生产装配与设计之间的潜在联系。方法 从行为体验中行动的几个阶段框架出发，提炼出用户行为阶段中的无意识阶段、交互的执行和评估鸿沟。将理论与设计实践结合，着重对无意识阶段、执行鸿沟、评估鸿沟进行设计，将理论融入产品的设计全流程。结果 得到了一款基本满足用户要求的交互式酒包装，用户行为的无意识阶段能够减少用户的操作步骤，降低学习使用的成本。结论 行为体验理论的基本框架可以有效提炼出用户的无意识阶段、执行鸿沟、评估鸿沟，对产品交互设计能够起到较好的设计指导，探索出交互式包装设计的新方法，不仅为同行在包装设计上提供了理论研究参考，也对行为体验的理论应用研究有一定扩展。

The work aims to apply behavioral experience theory to wine packaging design practice, reduce users' understanding and learning cost of interactive packaging, explore effective methods for applying theory to practice, and seek potential connections between production assembly and design. Starting from the framework of several stages of action in behavioral experience, the evaluation gap between the unconscious stage and the interactive execution gap in the user behavior stage was extracted. The theory was combined with the design practice, focusing on the design of refined unconscious stage, the execution gap and the evaluation gap. The theory was integrated into the whole process of product design. An interactive wine packaging that basically met the user's requirements was obtained. The unconscious stage of user behavior could reduce the user's operation steps and reduce the cost of learning and use. The basic framework of behavioral experience theory can effectively extract the user's unconscious stage, implementation gap, and evaluation gap, which can provide good design guidance for interactive design with products, and explore new methods of interactive packaging design. The design not only provides a theoretical research reference for packaging design, and but also expands the theoretical application research of behavioral experience.