目的 为响应国家乡村振兴战略，弘扬中华优秀传统良渚“玉”文化，对常州市溧阳天目湖镇梅岭村的梅岭玉博物馆的展示空间进行沉浸式设计规划与策略研究。方法 通过VR虚拟现实技术、交互设计、数字化媒体等科技手段来探索乡村博物馆空间设计新模式，分别从沉浸式体验模式探索、虚拟现实技术在梅岭玉博物馆中的应用，跨媒介与数字化空间体验等方面探索沉浸式体验设计策略，参与乡村振兴实践活动过程来提出可行性规划与构想，努力探究未来美丽乡村建设的设计方法与路径。结论 在梅岭村博物馆设计过程中，不仅要使用新媒体技术，更要设计思维与策略创新，用当地的历史文化作为叙事性经典文化故事主题，充分融入乡村特色文化元素，建立多维沉浸体验，提升梅岭村的文旅地位和影响，助力乡村振兴。

In order to respond to the context of China's rural revitalization strategy and promote the outstanding traditional Chinese "jade" culture of Liangzhu, an immersive design planning and strategy study was conducted on the exhibition space of the Meiling Jade Museum in Meiling Village, Tianmuhu Town, Liyang, Changzhou City.New models of rural museum space design were exploredthrough technological means including VR virtual reality technology, interactive design, digital media, etc. The immersive experience design strategies were explored in terms of immersive experience models, applications of virtual reality technology in the Meiling Jade Museum, cross-media and digital space experiences. Feasible plans and ideas were proposed by participating in rural revitalization implementation activities and working hard on the design methods and paths for future beautiful rural construction. In the design of the Meiling Jade Museum, it is required not only to use new media technology, but also to innovate in design thinking and strategies, use local history and culture as the theme of narrative classic cultural stories, fully integrate rural cultural elements, establish multi-dimensional immersive experiences, enhance the status and influence of cultural tourism in Meiling Village, and support rural revitalization.