目的 基于CiteSpace概述国内红色文创设计的发展状况，梳理关于红色文创设计的相关方法与理论模型，探讨未来红色文创设计发展的趋势，为研究者提供相关设计思路与发展动向。方法 通过对国内相关文献的研究，梳理了红色文创设计的概念与发展现状，归纳了当前红色文创设计中包括文化转译维度、文化层次理论、叙事性设计的三种主要方法与理论模型。结论 目前红色文创设计方法较为单一，很难满足用户的不同需求，且缺乏具体针对性的完整理论体系与设计方法。在今后的红色文创设计中，可以综合运用叙事性及文化转译维度等设计理论和手段，对红色文创设计和方法加以探究和创新，打造具有中国特色的红色文创产品，使红色文化得到更好的普及和弘扬。

The work aims to summarize the development status of red cultural and creative design in China based on Cite Space, sort out relevant methods and theoretical models of red cultural and creative design, explore the development trend of red cultural and creative design in the future, and provide relevant design ideas and development trends for researchers. Through the research of relevant domestic literature, the concept and development status of red cultural and creative design were sorted out, and three main methods and theoretical models of red cultural and creative design, including cultural translation dimension, cultural hierarchy theory and narrative story method, were summarized. In conclusion, the design method of red cultural creation is relatively simple at present. It is difficult to meet the different needs of users, and there is a lack of specific and complete theoretical system and design method. In the future red cultural and creative design, narrative and cultural translation as well as other design theories and methods can be comprehensively used to explore and innovate in the red cultural and creative design and its methods, create red cultural and creative products with Chinese characteristics, and make red culture better popularized and carried forward.