目的 探究五感体验在文创产品设计中的应用原则与应用策略，为文创产品设计人员提供参考与借鉴。方法 从五感体验理论入手，分析五感理念在文创产品设计中的意义，探究五感体验在文创产品中的应用原则，探讨五感体验在文创产品中的应用方法。结论 在文创产品设计中，设计人员应该利用感官刺激使文创产品给人带来深刻的印象，借助互动体验优化文创产品的设计，利用元素提取在文创产品中渗透感官元素，从而使五感体验提升文创产品的用户体验。

Objective:To explore the application principles and strategies of Five Senses Experience in the design of cultural and creative products, and provide reference and reference for designers of cultural and creative products. Methods:Starting with the Five Senses Experience Theory, analyze the significance of the Five Senses concept in the design of cultural and creative products, explore the application principles of the Five Senses Experience in cultural and creative products, and explore the application methods of the Five Senses Experience in cultural and creative products. Conclusion:In the design of cultural and creative products, designers should use sensory stimulation to make cultural and creative products give a deep impression, optimize the design of cultural and creative products through interactive experience, and use element extraction to penetrate sensory elements into cultural and creative products, so as to enhance the user experience of cultural and creative products through the five senses experience.