目的 针对红安绣活对青年群体吸引力弱、传承效率低等问题，以青年群体对红安绣活的学习者需求为导向，研究红安绣活的数字化传承路径。方法 通过实地对非遗传承人的访谈与文献研究，从外部触摸层、中间行为层，以及内部感知层三个层面对红安绣活进行文化分析。从“学习金字塔”角度解构传承步骤并将其数字化为APP功能，设计并发放相对应的Kano模型问卷，从青年群体的学习者需求出发，对APP功能进行分类，最后将其应用到红安绣活学习APP界面设计中。结果 将青年群体特征纳入文化传承中，创新性地通过学习金字塔与Kano模型的角度描述、转译学习者需求，并将学习者需求通过APP界面设计方式进行数字化转化。结论 从学习者需求的视角构建了红安绣活数字化传承页面，为其活态化发展提供了借鉴意义。

In response to the weak attraction and low inheritance efficiency of Hong'an embroidery to young people, the work aims to investigate the digital inheritance path of Hong'an embroidery under the guidance of learning needs of young people. Through on-site interviews and literature research on Hong'an embroidery inheritors, a culture analysis was conducted on Hong'an embroidery from outer, mid and inner level. The learners' inheritance process was deconstructed from the perspective of "learning pyramid" and digitized into APP functions. The corresponding Kano model questionnaire was designed and distributed, the APP functions were classified from the needs of young learners, and finally applied to the interface design of Hong'an embroidery learning APP. The characteristics of youth learners were incorporated into cultural inheritance. The learner needs were described and translated innovatively from the perspective of learning pyramid and Kano model, and the learner needs were digitally transformed through APP interface design. An activated digital inheritance interface of Hong'an embroidery is constructed from the perspective of learner needs, providing reference for its active development.