目的 探究基于地域文化的洛阳城市文化客厅视觉形象设计创新方法。方法 首先通过文献资料收集与归纳，构建文化要素谱系图，同时开展用户访谈，通过词频统计法及综合分析，探究人们对于融合地域文化的洛阳城市文化客厅视觉形象设计需求要点，结合文化结构三层次基本原理，对文化要素谱系进行优化筛选及层次分类，建立设计需求指标;其次，采用层次分析法(AHP)建立评价矩阵，进行权重分析，以指导设计方案;最后，通过逼近理想解排序法(TOPSIS)计算出正负理想解和各方案的相对帖度，排除主观因素影响，选出最佳设计方案。结果 研究表明现代多元、包容开放、明堂天堂是洛阳城市文化客厅视觉形象建构的主要影响因素，在设计实践中应当重点考虑，在根据主要影响因素设计的三个方案中，贴近度最高的方案三为最优设计方案。结论 洛阳城市文化客厅视觉形象设计中融入地域文化特色，能表达出城市特质及文化独特性，将形象更好地融入至人们生活中，迎合审美观念，满足精神文化需求，提升洛阳城市文化自信力及文化底蕴，同时也为其他地区城市文化客厅视觉形象创新提供了新思路及方法。同时，通过综合评价方法，能更加客观地对设计方案进行科学排序，证明了设计的针对性及有效性。

The work aims to explore innovative methods for the visual image design of the Luoyang Urban Cultural Living Room based on regional culture. Initially, through the collection and summary of literature, a spectrum of cultural elements was constructed. Concurrently, user interviews were conducted and through word frequency statistics and comprehensive analysis, key points of design requirements for a visual image of the Luoyang Urban Cultural Living Room integrating regional culture were discovered. By considering the three basic principles of cultural structure, the spectrum of cultural elements was optimized and categorized hierarchically, thus establishing design requirement indicators. Subsequently, the Analytic Hierarchy Process (AHP) was utilized to create an evaluation matrix for weight analysis, thereby guiding the design scheme. Ultimately, the Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) was employed to calculate the positive and negative ideal solutions, as well as the relative closeness of each scheme, eliminating the influence of subjective factors and selecting the optimal design scheme. The findings revealed that the main influential factors for constructing the visual image of the Luoyang Urban Cultural Living Room were modern diversity, inclusiveness, openness, and the Mingtang Paradise. In practical design, these elements should be given primary consideration. Among the three schemes designed according to these main influential factors, the Scheme 3, with the highest degree of closeness, emerged as the optimal design scheme. Integrating regional cultural characteristics into the visual image design of the Luoyang Urban Cultural Living Room can effectively express Luoyang's unique traits and culture, better integrate the image into people's lives, cater to aesthetic concepts, fulfill spiritual and cultural needs, and enhance Luoyang's cultural confidence and heritage. This approach also offers new insights and methodologies for innovative visual image design in the cultural living rooms of other cities. Additionally, through a comprehensive evaluation method, design schemes can be ranked in a more scientific and objective manner, thereby validating the specificity and effectiveness of the design.