目的 运用文化生态理论，为地域性农副产品包装设计提供较全面、可量化的思考方法。方法 从文化生态理论出发，对地域性农副产品所在的文化生态系统进行分层总结。通过代表性评估，选择出该产品最具代表性的文化生态层面。对该文化层面的文化内容进行分析，提取具象设计元素。对具象元素进行适用性评价，选择文化特征性较强、设计价值较高的元素进行包装设计。以梅州市平远县热柘镇的生态丝苗米为案例，进行了相应的设计实践。结论 基于文化生态理论，可以较为全面地概括地域性农副产品的自然及社会环境，为地域性农副产品的包装设计提供较为系统的思维路径。

The work aims to provide a comprehensive and quantifiable thinking method for packaging design of regional agricultural and sideline products by cultural ecology theory. Based on the theory of cultural ecology, the cultural ecosystem of regional agricultural and sideline products was summarized by layers. Through representative evaluation, the most representative cultural ecological level of the product was selected. The cultural content of the cultural level was analyzed and the concrete design elements were extracted. The applicability of concrete elements was evaluated, and the elements with strong cultural characteristics and high design value were selected for packaging design. With the ecological Simiao Rice in Rezhe Town, Pingyuan County, Meizhou City as an example, the corresponding design practice was carried out. Based on the theory of cultural ecology, the natural and social environments for regional agricultural and sideline products can be summarized comprehensively, and a more systematic thinking path can be provided for the packaging design of regional agricultural and sideline products.