目的 北疆文化是内蒙古人民共有的精神家园。对内蒙古北疆地区的典型纹样进行提取和特征筛选，可以使具有深厚历史和文化背景的北疆文化以更现代的形式呈现，是推动北疆文化发展的重要途径。方法 以眼动追踪实验为基础，在确保实证实验数据客观性和准确性的基础上，将内蒙古北疆地区纹样收集、凝练并处理为有效视觉实验刺激组，依据正式曝光实验中得到的总注视时长、眼动热点图和Gridded Aoi图数据分析结果，最终提取出哈木尔纹样这一内蒙古北疆地区最为典型的纹样特征，并根据其形状规律进行了创新设计应用。结果 以内蒙古北疆地区纹样为桥梁，通过将眼动追踪信号测量的客观实验方式与审美问卷调查的主观实验方法相结合，构建了典型纹样的特征提取模型。结论 促使传统文化与现代设计理念相结合，从而更好地适应当代社会的审美需求和文化消费趋势。

Northern Inner Mongolia culture is a spiritual home shared by the people of Inner Mongolia. Extraction and feature screening of typical patterns from the northern Inner Mongolia region can present the rich historical and cultural background of northern Inner Mongolia culture in a more modern form, which is an important way to promote the development of northern Inner Mongolia culture. On the basis of eye tracking experiments, and ensuring the objectivity and accuracy of empirical experimental data, the patterns in northern Inner Mongolia were collected, condensed, and processed into effective visual experimental stimulus groups. Based on the analysis results of total fixation duration, eye movement hotspot map, and Gridded Aoi map data obtained from formal exposure experiments, the most typical pattern feature in northern Inner Mongolia, the Hamur pattern, was finally extracted, and innovative design applications were carried out according to its shape rules. As a result, with patterns from northern Inner Mongolia as a bridge, a feature extraction model for typical patterns was constructed by combining the objective experimental method of eye tracking signal measurement with the subjective experimental method of aesthetic questionnaire survey. In conclusion, it promotes the integration of traditional culture and modern design concepts to better meet the aesthetic needs and cultural consumption trends of contemporary society.