目的 系统地挖掘青年对旅游文创产品的情感认知影响要素并基于现有产品探索其动态开发策略。方法 对22位青年进行半结构访谈并基于扎根理论探讨了情感认知4项核心范畴与下属38项影响要素。通过征询14位专家的意见并利用德尔菲法确定情感认知影响要素间的因果关系，构建了系统动力学模型。在实证分析部分，以秦皇岛博物馆现有的絮语琉璃杯为案例，通过回访与层次分析法构建产品评价指标体系。结果 基于情感认知初始状态，采取干预策略对4项辅助变量及下属常量仿真，探索了4项动态开发策略并以此对研究案例完成设计优化与评估。结论 研究以青年的情感认知为出发点，提出了旅游文创产品的动态开发策略，期拓宽旅游文创产品的研究思路。

The work aims to systematically explore the emotional and cognitive influencing factors of young people towards tourism cultural and creative products, and investigate their dynamic development strategies based on existing products. Semi structured interviews were conducted with 22 young people, and based on the grounded theory, 4 core categories of emotional cognition and 38 subordinate influencing factors were discussed. After consultation with 14 experts and utilization of the Delphi method to determine the causal relationship between the influencing factors of emotional cognition, a system dynamics model was constructed. In the empirical analysis section, with the existing Xuyu Glass Cup in Qinhuangdao Museum as a case study, the product evaluation index system was constructed through return visit and analytic hierarchy process. Based on the initial state of emotional cognition, intervention strategies were adopted to simulate 4 auxiliary variables and subordinate constants, and 4 dynamic development strategies were explored. Based on this, design optimization and evaluation of the research case were completed. Starting from the emotional cognition of young people, this study proposes dynamic development strategies for tourism cultural and creative products, in order to broaden the research ideas of tourism cultural and creative products.