目的 以中国熊猫文化传播为核心，通过将这一特有文化符号转化为符合年轻人喜好，并适应新时代潮流市场的创意盲盒产品，实现熊猫文化的内容创新和可持续拓展。方法 通过专家德尔菲法和层次分析法构建熊猫文化潮玩盲盒IP形象产品设计评价体系，并结合设计实践案例，用模糊综合评价方法进行评价和验证。结果 该评价体系能够有效辅助决策者从年轻人和潮流文化市场偏好的角度对熊猫文化潮玩盲盒设计方案进行综合性评价，并适用于多个设计方案的优选。结论 基于熊猫文化的潮玩盲盒IP形象产品设计评价体系在外观造型、产品特性、文化性及情感性方面具有科学性和系统性，能够提供客观、准确的评估结果，为推动熊猫文化的创新传播和市场化应用提供了有效的设计决策参考。

The work aims to achieve content innovation and sustainable expansion of panda culture by transforming this unique cultural symbol into creative blind box products that cater to the preferences of young people and adapt to the trend market of the new era, with focuses on the dissemination of panda culture in China. An evaluation system for the design of panda culture trendy blind box IP image products was constructed through expert Delphi method and analytic hierarchy process. Fuzzy mathematical algorithms were used to evaluate and verify the system in combination with design practice cases.The evaluation system could effectively assist decision makers in comprehensively evaluating panda culture trendy blind box design schemes from the perspective of young people and trend culture market preferences, and is applicable to the optimal selection of multiple design schemes. The research shows that the design evaluation system for panda culture-based trendy blind box IP image products is scientific and systematic in terms of appearance, product characteristics, trendy and emotion. It can provide objective and accurate evaluation results, providing effective design decision-making references for promoting the innovative dissemination and market application of panda culture.