目的 旨在探讨儿童玩具包装设计的原则与设计策略，为儿童玩具包装设计提供更多的经验与参考，以便设计出更符合用户需求的儿童玩具包装。方法 采用理论研究法，对儿童玩具包装设计的原则展开论述。从受众的心理需求、心理预期，以及多感官设计与体验角度，探究儿童玩具包装设计的策略。结论 儿童玩具包装设计要遵循安全性、易用性、趣味性和可持续性原则，设计策略上要符合儿童的生理特征和心理需求，满足家长的心理预期，注重用户的互动和体验。

This study aims to explore the principles and design strategies of children's toy packaging design, providing more experience and references for such design, in order to create children's toy packaging that better meets the needs of users. A theoretical research method is adopted to elaborate on the principles of children's toy packaging design. From the perspectives of the psychological needs and expectations of the audience, as well as multi-sensory design and experience, the strategies for children's toy packaging design are explored. Children's toy packaging design should follow the principles of safety, usability, interest, and sustainability. In terms of design strategies, it should conform to the physiological characteristics and psychological needs of children, fulfill the psychological expectations of parents, and focus on user interaction and experience.