目的 探讨VR技术在文创产品开发与设计中的应用策略，为文创产品设计与开发提供更多的思路。方法 采用文献资料法和概念阐述法，对VR技术与文创产品的概念进行了阐述，采用案例研究法，探究 VR 技术在文创产品中的应用与开发，并针对VR技术与文创产品在科普、游戏、旅行等领域未来可能的应用进行案例分析。结论 VR技术的应用领域非常广泛，包括但不限于游戏、电影、教育、医疗、军事、建筑设计、旅游等。VR技术应用于文创产品开发具有可行性，在文创产品未来的发展中，VR技术将获得更广泛的应用。因此，设计者应该充分应用VR技术，设计研发更具新意的文创产品，给消费者以更为真切的亲身体验，给人们智慧生活带来良好的科技体验。

The work aims to explore the application strategy of VR technology in the development and design of cultural and creative products, and provide more ideas for the design and development of cultural and creative products. The concepts of VR technology and cultural and creative products were expounded by literature and concept description. The application and development of cultural and creative products with VR technology were studied by case study. The application of VR technology and cultural and creative products in the fields of popular science, game and travel was studied. In conclusion, the application of VR technology is very extensive, including but not limited to games, movies, education, medical, military, architectural design, tourism, etc. It is feasible to apply VR technology to the development of cultural and creative products. In the future development of cultural and reactive products, VR technology will be more widely used. Therefore, designers should make full use of VR technology, design and develop more innovative cultural and creative products, give consumers a more authentic experience, to bring people a good technological experience of smart life.