基于场景洞察与可拓学的产品创新需求挖掘

李淼; 张鲁豫; 翟怡婷; 孙则愉

doi:10.19554/j.cnki.1001-3563.2025.14.006

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包装工程（设计栏目） ›› 2025, Vol. 46 ›› Issue (14) : 58-68. DOI: 10.19554/j.cnki.1001-3563.2025.14.006

工业设计

基于场景洞察与可拓学的产品创新需求挖掘

李淼^*, 张鲁豫, 翟怡婷, 孙则愉

作者信息 +

Identification of Demands for Product Innovation Based on Scenario Insight and Extenics

LI Miao^*, ZHANG Luyu, ZHAI Yiting, SUN Zeyu

Author information +

文章历史 +

摘要

目的传统需求洞察方式大多从用户出发,而在智能化时代下难以全面完全识别由技术主动推动的用户需求场景。提出利用可拓学方法,从产品相关的现有技术角度出发,对智能产品使用场景进行可拓洞察,建立场景可拓设计流程方法,挖掘产品创新需求。方法利用数据收集、用户跟踪调研等方式获取产品基础场景元素,通过可拓学量化、标准化构建场景模型并整合获取一级场景;通过产品结构分析建立产品技术特征元,以技术为驱动并利用拓展分析方法获得场景可拓方向;在此基础上利用拓展分析及可拓变换方法,将一级场景在场景可拓方向的导向下进行可拓变换,获取更加详细的二级场景;根据二级场景分析产品功能需求及功能创新点;利用Kano模型进行产品功能需求优先级评估;最后以宠物智能项圈为例验证流程的可行性。结果结合可拓学方法与技术角度场景洞察方向的场景洞察路径有利于场景拓展,进而实现产品创新需求挖掘。结论可拓学方法应用至智能产品场景创新领域,丰富了场景洞察方法,量化展示场景创新途径,有助于识别未来产品创新功能需求。

Abstract

Traditional demand insight approaches mostly start with the user, but in the age of intelligence, it is difficult to comprehensively identify user demand scenarios primarily driven by technology. The work aims to propose the extenics to conduct extensible insights into the usage scenarios of smart products by taking the existing technology related to the product as the insight perspective and establish a process methodology for scenario extensibility design, to uncover innovative demands for product design. Firstly, the basic elements of the product scenario were obtained through data collection and user follow-up surveys. Subsequently, the extenics was used to construct the scenario models quantitatively and in a standardized manner, resulting in the acquisition of the first-level scenario through integration of these scene models. Secondly, through product structure analysis, the technical feature primitives of the product were established, and the extension direction of the scenario driven by technology was obtained with the extensible analysis method. Based on this, by using the extensible analysis method and the extension transformation method, the first-level scenario was extended, guided by the extension direction, to obtain a more detailed second-level scenario. The functional demands and functional innovation points of the product were analyzed based on the second-level scenario. Then, the Kano model was utilized to evaluate the priority of the functional demands of the product. Finally, the smart collar for the pet was taken as an example to verify the feasibility of the process. The path of scenario insight, which combined the extension method and technical perspective, was beneficial to the scenario expansion, and then realized the identification of product innovation demands. The extenics can be applied to the field of smart product scenario innovation, enriching the scenario insight method, quantifying the process of scenario innovation, and helping to identify the future functional demands for product innovation.

导出引用

李淼, 张鲁豫, 翟怡婷, 孙则愉. 基于场景洞察与可拓学的产品创新需求挖掘[J]. 包装工程（设计栏目）. 2025, 46(14): 58-68 https://doi.org/10.19554/j.cnki.1001-3563.2025.14.006

LI Miao, ZHANG Luyu, ZHAI Yiting, SUN Zeyu. Identification of Demands for Product Innovation Based on Scenario Insight and Extenics[J]. Packaging Engineering. 2025, 46(14): 58-68 https://doi.org/10.19554/j.cnki.1001-3563.2025.14.006

中图分类号： TB472 T-19

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